How popular isDettol in search?
In August 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 11 months. Dettol holds 38.4% estimated Share of Search among disinfectant sprays worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which disinfectant sprays compete with Dettol?
Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 42.2% | 28.3% | 18.9% | 3.8% | 4.7% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 25.8% | 165K | 0% | -1.6 points | |
| 3, held 3rd | 25.8% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.2% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 3.5% | 22.2K | +22.7% | +0.5 points | |
| 6, held 6th | 2.3% | 14.8K | +22.3% | +0.3 points |
1.
Dettol38.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Clorox
25.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.Lysol
25.8%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.Zoflora
4.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Purell3.5%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
6.Microban
2.3%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Dettol and its closest rivals
How has branded search demand for Dettol changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide decreased from 40.6% to 38.4%.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide peaked at 42.7% in December 2025 and was lowest at 37.9% in February 2026.
How did search popularity change for disinfectant sprays worldwide in August 2026?
4 changes
In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Where does Dettol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bar soap brands | 2nd of 5 | 23.3% | Show ranking |
| Mould removers | 2nd of 6 | 25% | Show ranking |
| Disinfectant sprays | 1st of 6 | 38.4% | Shown above |
| Surface cleaner brands | 1st of 5 | 44.6% | Show ranking |
| Hand sanitiser brands | 1st of 5 | 72.8% | Show ranking |
How is Dettol measured?
Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dettol
Who owns Dettol?
Dettol is owned by 
Reckitt. Brandwave also tracks 
Finish, owned by the same company, worldwide.
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Is Dettol your brand?
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