Dettol vs Flash:Which is more popular?
In September 2026, Dettol had more branded searches than Flash among household cleaning brands worldwide. Dettol had about 246,000 branded searches, while Flash had 9,800. Dettol made up 15.8% of all household cleaning brand searches we track, and Flash accounted for 0.63%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, neither Dettol nor Flash appeared in any of the five answers.
Who do people search for more?
Dettol, about 25 searches for every 1 for Flash
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Dettol nor Flash showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Flash0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy?”
Asked ChatGPT
“What are the best household cleaning brands?”
Asked ChatGPT
“What's the best household cleaning brand for everyday cleaning?”
Searched Google, AI Overview
“household cleaning brands”
Searched Google, AI Overview
“best cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Dettol or Flash more popular in search?
This chart shows how often people search Google for Dettol and Flash by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dettol, Flash. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Dettol and Flash comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Flash in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dettol’s share of searches among household cleaning brands worldwide moved from 15.6% to 15.8%, and its estimated monthly branded searches held steady at 246K.
- Across the 12 months ending September 2026, Flash’s share of searches among household cleaning brands worldwide moved from 0.52% to 0.63%, and its estimated monthly branded searches moved from 8.3K to 9.8K.
How did search popularity change for household cleaning brands worldwide in September 2026?
3 changes
In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.
Dettol’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 17.7% to 15.8% in September 2026.
Estimated monthly branded searches for Flash worldwide rose 18.1% over 12 measured months, from 8.3K to 9.8K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Dettol’s and Flash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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