Brandwave

Dettol vs Mr Clean:Which is more popular?

In September 2026, Mr Clean had more branded searches than Dettol among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Dettol had 246,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Dettol accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Mr Clean appeared in three of the five answers and Dettol in none.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Mr Clean, about 22% more searches than Dettol

Mr Clean 301K searchesDettol 246K searches

Who does AI mention more?

Mr Clean, mentioned in 3 of 5 answers, Dettol in 0

Mr Clean in 3 of 5Dettol in 0 of 5

Who does AI recommend more?

Mr Clean, the only one of the two named

Mr Clean first in 3Dettol never named

Follow Dettol vs Mr Clean and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mr Clean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Dettol did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Dettol or Mr Clean more popular in search?

This chart shows how often people search Google for Dettol and Mr Clean by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Dettol and Mr Clean among household cleaning brands worldwide, by month

Share of searches by month for Mr Clean, Dettol. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Dettol and Mr Clean comparison changed over the last 12 months?

3 findings
  • Mr Clean was ahead of Dettol in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Dettol’s share of searches among household cleaning brands worldwide moved from 15.6% to 15.8%, and its estimated monthly branded searches held steady at 246K.
  • Across the 12 months ending September 2026, Mr Clean’s share of searches among household cleaning brands worldwide moved from 28.5% to 19.3%, and its estimated monthly branded searches moved from 450K to 301K.

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes

  1. In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.

  2. Dettol’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 17.7% to 15.8% in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Dettol’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dettol

1 branded search term

  • dettol

Mr Clean

1 branded search term

  • mr clean

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free