Brandwave

How popular isMr Clean in search?

In August 2026, there were an estimated 246K branded searches for Mr Clean worldwide which is down 45.3% over the last 11 months. Mr Clean holds 7.7% estimated Share of Search among floor cleaners worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash70.3%
  2. Method14.1%
  3. Mr Clean7.7%
  4. Fabuloso4.2%
  5. Pine-Sol2.8%
  6. Zoflora0.85%
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Where does Mr Clean compete?

Mr Clean is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Floor cleaners3rd of 67.7%Shown below
Household cleaning products3rd of 68.2%Show ranking

Which floor cleaners compete with Mr Clean?

Mr Clean against floor cleaners worldwide, by month

Share of Search by month for Flash, Method, Mr Clean, Fabuloso, Pine-Sol. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanFabulosoPine-SolZoflora
Oct 202570.1%11.5%11.5%4.2%1.9%0.69%
Nov 202569.4%13.9%9.3%4.2%2.3%0.84%
Dec 202574%12.2%8.1%3%2%0.73%
Jan 202673.5%12.1%8.1%3.6%2%0.73%
Feb 202673.8%12.1%8.1%3.6%1.6%0.73%
Mar 202672.2%11.9%9.7%3.6%2%0.71%
Apr 202673.2%12%8%3.6%2.4%0.72%
May 202669.2%13.9%9.3%4.2%2.8%0.69%
Jun 202672.6%11.9%8%4.4%2.4%0.72%
Jul 202667.9%13.6%9.1%5%3.4%1%
Aug 202670.3%14.1%7.7%4.2%2.8%0.85%
Sep 2026——————

  1. 1.Flash

    70.3%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Method

    14.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  3. 3.Mr Clean

    7.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Fabuloso

    4.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Pine-Sol

    2.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Zoflora

    0.85%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Mr Clean and its closest rivals

How has branded search demand for Mr Clean changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Mr Clean worldwide fell from 450K to 246K.
  • Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among floor cleaners worldwide decreased from 11.5% to 7.7%.

How did search popularity change for floor cleaners worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among floor cleaners worldwide, from 67.9% to 70.3%.

  2. In August 2026, Mr Clean lost estimated Share of Search among floor cleaners worldwide, from 9.1% to 7.7%.

  3. In August 2026, Fabuloso lost estimated Share of Search among floor cleaners worldwide, from 5% to 4.2%.

  4. In August 2026, Pine-Sol lost estimated Share of Search among floor cleaners worldwide, from 3.4% to 2.8%.

How is Mr Clean measured?

Brandwave collects information about searches that people make online using Mr Clean’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • mr clean

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How the Brand Demand Index is measured

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