How popular isLysol?
In September 2026, people searched for Lysol by name about 135,000 times worldwide, about the same as the previous year. These searches made up 12.7% of all global surface cleaner brand searches, placing Lysol fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about surface cleaner brands, Lysol appeared in all answers and was the most recommended of the eight.
Lysol is the fourth most searched of 8 competitors and the most recommended in AI answers.
Mr CleanShare of searches 28.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
DettolShare of searches 23.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
CloroxShare of searches 18.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
LysolShare of searches 12.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DomestosShare of searches 8.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top surface cleaner brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lysol appeared in all five answers. Lysol is the most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Lysol5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mr Clean4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Clorox3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Method3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Domestos0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Mr Muscle0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ajax0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about surface cleaner brands
5 answers
Asked ChatGPT
“Which surface cleaner brand should I buy?”
Asked ChatGPT
“What are the best surface cleaner brands?”
Asked ChatGPT
“What's the best surface cleaner brand for kitchen and bathroom cleaning?”
Searched Google, AI Overview
“all purpose cleaner”
Searched Google, AI Overview
“bathroom cleaner spray”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which surface cleaner brands compete with Lysol?
Share of searches by month for Mr Clean, Dettol, Clorox, Lysol, Domestos, Mr Muscle, Ajax. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Dettol | Clorox | Lysol | Domestos | Mr Muscle | Ajax | Method |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.4% | 21% | 14.1% | 11.5% | 7.7% | 5.2% | 1.5% | 0.56% |
| Nov 2025 | 30.2% | 24.7% | 16.5% | 11% | 9.1% | 6.1% | 1.8% | 0.66% |
| Dec 2025 | 31.3% | 25.6% | 14.1% | 14.1% | 7.7% | 5.2% | 1.5% | 0.56% |
| Jan 2026 | 29.4% | 24.1% | 16.1% | 13.2% | 8.8% | 5.9% | 1.8% | 0.65% |
| Feb 2026 | 32.7% | 21.8% | 14.7% | 14.7% | 8% | 5.4% | 2% | 0.72% |
| Mar 2026 | 33.8% | 22.6% | 15.1% | 12.4% | 8.3% | 5.6% | 1.7% | 0.61% |
| Apr 2026 | 30.5% | 24.9% | 16.7% | 11.1% | 9.2% | 5% | 1.8% | 0.67% |
| May 2026 | 29.8% | 24.3% | 16.3% | 13.3% | 8.9% | 4.9% | 1.8% | 0.65% |
| Jun 2026 | 26.2% | 26.2% | 17.6% | 11.7% | 9.6% | 5.3% | 2.9% | 0.57% |
| Jul 2026 | 25.6% | 25.6% | 17.2% | 14.1% | 9.4% | 5.2% | 2.3% | 0.69% |
| Aug 2026 | 24.7% | 24.7% | 16.6% | 16.6% | 9.1% | 5% | 2.7% | 0.66% |
| Sep 2026 | 28.3% | 23.1% | 18.9% | 12.7% | 8.5% | 5.7% | 2.1% | 0.62% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 28.3% | 301K | +22.4% | +3.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 23.1% | 246K | 0% | -1.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 18.9% | 201K | +21.8% | +2.3 points | |
| 4, held 4th | 12.7% | 135K | -18.2% | -3.9 points | |
| 5, held 5th | 8.5% | 90.5K | 0% | -0.6 points | |
| 6, held 6th | 5.7% | 60.5K | +22.2% | +0.7 points | |
| 7, held 7th | 2.1% | 22.2K | -18.1% | -0.6 points | |
| 8, held 8th | 0.62% | 6.6K | 0% | 0 points |
1.
Mr Clean28.3%
Moved from 2nd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +3.6 points.
2.
Dettol23.1%
Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Clorox18.9%
Held 3rd. 201K estimated branded searches, +21.8% vs prior month. Share +2.3 points.
4.
Lysol12.7%
Held 4th. 135K estimated branded searches, -18.2% vs prior month. Share -3.9 points.
5.
Domestos8.5%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
5.7%
Held 6th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.
7.
Ajax2.1%
Held 7th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
8.
Method0.62%
Held 8th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Lysol and its closest rivals
Every comparison with Lysol
19 comparisons
- Barkeepers Friend vs Lysol
- Clorox vs Lysol
- Dettol vs Lysol
- Harpic vs Lysol
- Lysol vs Mr Clean
- Domestos vs Lysol
- Domex vs Lysol
- Lysol vs Mr Muscle
- Lysol vs Simple Green
- Lysol vs Mrs. Meyer’s Clean Day
- Ecover vs Lysol
- Lysol vs Zoflora
- Ajax vs Lysol
- Lysol vs Purell
- Lysol vs Method
- Lysol vs Microban
- Flash vs Lysol
- Lysol vs White King
- Lysol vs Pine O Cleen
How has branded search demand for Lysol changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lysol worldwide held steady at 135K.
- Across the 12 months ending September 2026, Lysol’s share of searches among surface cleaner brands worldwide increased from 11.5% to 12.7%.
- Across the 12 months ending September 2026, Lysol’s share of searches among surface cleaner brands worldwide peaked at 16.6% in August 2026 and was lowest at 11% in November 2025.
How did search popularity change for surface cleaner brands worldwide in September 2026?
6 changes
In September 2026, Mr Clean overtook Dettol to become the leader among surface cleaner brands worldwide, with 28.3% of the searches.
In September 2026, Clorox gained share of searches among surface cleaner brands worldwide, from 16.6% to 18.9%.
In September 2026, Mr Muscle gained share of searches among surface cleaner brands worldwide, from 5% to 5.7%.
In September 2026, Lysol lost share of searches among surface cleaner brands worldwide, from 16.6% to 12.7%.
In September 2026, Dettol lost share of searches among surface cleaner brands worldwide, from 24.7% to 23.1%.
In September 2026, Ajax lost share of searches among surface cleaner brands worldwide, from 2.7% to 2.1%.
How are Lysol’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Lysol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lysol
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Where does Lysol compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Household cleaning brands | 6th of 15 | 8.7% | Show ranking |
| Surface cleaner brands | 4th of 8 | 12.7% | Shown above |
| Disinfectant sprays | 3rd of 6 | 20.9% | Show ranking |
| Bathroom spray brands | 2nd of 3 | 39.6% | Show ranking |
Is Lysol your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.