How popular isLysol in search?
In August 2026, there were an estimated 165K branded searches for Lysol worldwide which is up 22.2% over the last 11 months. Lysol holds 25.8% estimated Share of Search among disinfectant sprays worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which disinfectant sprays compete with Lysol?
Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 42.2% | 28.3% | 18.9% | 3.8% | 4.7% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 25.8% | 165K | 0% | -1.6 points | |
| 3, held 3rd | 25.8% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.2% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 3.5% | 22.2K | +22.7% | +0.5 points | |
| 6, held 6th | 2.3% | 14.8K | +22.3% | +0.3 points |
1.
Dettol38.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Clorox
25.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Lysol25.8%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.
Zoflora4.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.Purell
3.5%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
6.
Microban2.3%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Lysol and its closest rivals
Every comparison with Lysol
9 comparisons
How has branded search demand for Lysol changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lysol worldwide rose from 135K to 165K.
- Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide increased from 22.3% to 25.8%.
- Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide peaked at 25.8% in August 2026 and was lowest at 18.9% in April 2026.
How did search popularity change for disinfectant sprays worldwide in August 2026?
4 changes
In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Where does Lysol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toilet cleaners | 3rd of 6 | 14.7% | Show ranking |
| Disinfectant sprays | 3rd of 6 | 25.8% | Shown above |
How is Lysol measured?
Brandwave collects information about searches that people make online using Lysol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- lysol
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Is Lysol your brand?
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