Brandwave

Disinfectant sprays:Which are searched most?

In August 2026, Dettol was the most searched among disinfectant sprays worldwide, with an estimated 246K branded searches and 38.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol38.4%
  2. Clorox25.8%
  3. Lysol25.8%
  4. Zoflora4.2%
  5. Purell3.5%
  6. Microban2.3%

Follow disinfectant sprays and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the disinfectant sprays people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among disinfectant sprays worldwide, by month

Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCloroxLysolZofloraPurellMicroban
Oct 202540.6%27.2%22.3%4.5%3%2.4%
Nov 202542.3%28.4%18.9%4.7%3.1%2.5%
Dec 202542.7%23.4%23.4%4.7%3.1%2.6%
Jan 202640.1%26.9%22%4.4%3.6%3%
Feb 202637.9%25.4%25.4%5.1%3.4%2.8%
Mar 202640.6%27.2%22.3%4.5%3%2.4%
Apr 202642.2%28.3%18.9%4.7%3.8%2.1%
May 202640.8%27.4%22.4%3.7%3.7%2%
Jun 202642.2%28.3%18.9%3.8%4.7%2.1%
Jul 202640.8%27.3%22.4%4.5%3%2%
Aug 202638.4%25.8%25.8%4.2%3.5%2.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Dettol

    38.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Clorox

    25.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Lysol

    25.8%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Zoflora

    4.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Purell

    3.5%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  6. 6.Microban

    2.3%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among disinfectant sprays worldwide?

In August 2026, Dettol was the most searched among disinfectant sprays worldwide, with an estimated 246K branded searches and 38.4% estimated Share of Search within this set. Clorox is in 2nd place, 12.7 percentage points behind at 25.8% Share of Search.

Global disinfectant sprays, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Dettol40.6% → 38.4%42.7%Dec 202537.9%Feb 20261st
Clorox27.2% → 25.8%28.4%Nov 202523.4%Dec 20252nd
Lysol22.3% → 25.8%25.8%Aug 202618.9%Apr 20263rd
Zoflora4.5% → 4.2%5.1%Feb 20263.7%May 20264th
Purell3% → 3.5%4.7%Jun 20263%Oct 20255th
Microban2.4% → 2.3%3%Jan 20262%Jul 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide decreased from 40.6% to 38.4%.
  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide decreased from 27.2% to 25.8%.
  • Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide increased from 22.3% to 25.8%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide peaked at 42.7% in December 2025 and was lowest at 37.9% in February 2026.
  • Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide peaked at 28.4% in November 2025 and was lowest at 23.4% in December 2025.
  • Across the 11 months ending August 2026, Lysol’s estimated Share of Search among disinfectant sprays worldwide peaked at 25.8% in August 2026 and was lowest at 18.9% in April 2026.
  • Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among disinfectant sprays worldwide peaked at 5.1% in February 2026 and was lowest at 3.7% in May 2026.
  • Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide peaked at 4.7% in June 2026 and was lowest at 3% in October 2025.
  • Across the 11 months ending August 2026, Zoflora, Purell and Microban held steady: their estimated Share of Search among disinfectant sprays worldwide each moved less than 0.5 percentage points.

How did search popularity change for disinfectant sprays worldwide in August 2026?

  1. In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.

  2. In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.

  3. In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.

  4. Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free