How popular isPurell in search?
In August 2026, there were an estimated 22.2K branded searches for Purell worldwide which is up 22.7% over the last 11 months. Purell holds 3.5% estimated Share of Search among disinfectant sprays worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Purell and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which disinfectant sprays compete with Purell?
Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 42.2% | 28.3% | 18.9% | 3.8% | 4.7% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 25.8% | 165K | 0% | -1.6 points | |
| 3, held 3rd | 25.8% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.2% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 3.5% | 22.2K | +22.7% | +0.5 points | |
| 6, held 6th | 2.3% | 14.8K | +22.3% | +0.3 points |
1.
Dettol38.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Clorox
25.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Lysol25.8%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.
Zoflora4.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Purell3.5%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
6.
Microban2.3%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Purell and its closest rivals
Every comparison with Purell
8 comparisons
How has branded search demand for Purell changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Purell worldwide rose from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide peaked at 4.7% in June 2026 and was lowest at 3% in October 2025.
How did search popularity change for disinfectant sprays worldwide in August 2026?
4 changes
In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
Where does Purell compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disinfectant sprays | 5th of 6 | 3.5% | Shown above |
| Hand sanitiser brands | 3rd of 5 | 6.6% | Show ranking |
How is Purell measured?
Brandwave collects information about searches that people make online using Purell’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- purell
Do you work for Purell? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Purell your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.