Brandwave

How popular isZoflora in search?

In August 2026, there were an estimated 27.1K branded searches for Zoflora worldwide which held steady over the last 11 months. Zoflora holds 4.2% estimated Share of Search among disinfectant sprays worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol38.4%
  2. Clorox25.8%
  3. Lysol25.8%
  4. Zoflora4.2%
  5. Purell3.5%
  6. Microban2.3%
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Which disinfectant sprays compete with Zoflora?

Zoflora against disinfectant sprays worldwide, by month

Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCloroxLysolZofloraPurellMicroban
Oct 202540.6%27.2%22.3%4.5%3%2.4%
Nov 202542.3%28.4%18.9%4.7%3.1%2.5%
Dec 202542.7%23.4%23.4%4.7%3.1%2.6%
Jan 202640.1%26.9%22%4.4%3.6%3%
Feb 202637.9%25.4%25.4%5.1%3.4%2.8%
Mar 202640.6%27.2%22.3%4.5%3%2.4%
Apr 202642.2%28.3%18.9%4.7%3.8%2.1%
May 202640.8%27.4%22.4%3.7%3.7%2%
Jun 202642.2%28.3%18.9%3.8%4.7%2.1%
Jul 202640.8%27.3%22.4%4.5%3%2%
Aug 202638.4%25.8%25.8%4.2%3.5%2.3%
Sep 2026——————
  1. 1.Dettol

    38.4%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.

  2. 2.Clorox

    25.8%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.

  3. 3.Lysol

    25.8%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.

  4. 4.Zoflora

    4.2%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Purell

    3.5%

    Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.

  6. 6.Microban

    2.3%

    Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.

Compare search popularity between Zoflora and its closest rivals

How has branded search demand for Zoflora changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Zoflora worldwide held steady at 27.1K.
  • Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among disinfectant sprays worldwide peaked at 5.1% in February 2026 and was lowest at 3.7% in May 2026.

How did search popularity change for disinfectant sprays worldwide in August 2026?

  1. In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.

  2. In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.

  3. In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.

  4. Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

Where does Zoflora compete?

Zoflora is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Floor cleaners6th of 60.85%Show ranking
Household cleaning products5th of 60.9%Show ranking
Stainless steel cleaners5th of 61.3%Show ranking
Toilet cleaners5th of 62.4%Show ranking
Glass cleaners4th of 63.6%Show ranking
Disinfectant sprays4th of 64.2%Shown above

How is Zoflora measured?

Brandwave collects information about searches that people make online using Zoflora’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • zoflora

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How the Brand Demand Index is measured

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Is Zoflora your brand?

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