Purell vs Zoflora:Which is more popular by branded search?
In August 2026, Zoflora had more branded searches than Purell among disinfectant sprays worldwide. Zoflora was estimated to have 27.1K branded searches compared to Purell’s 22.2K, and held a 4.2% Share of Search versus Purell’s 3.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Purell or Zoflora?
Compare the disinfectant sprays people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Zoflora, Purell. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 42.2% | 28.3% | 18.9% | 3.8% | 4.7% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Purell and Zoflora comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Purell took it in June 2026, Zoflora took it in July 2026.
- Across the 11 months ending August 2026, Purell’s estimated Share of Search among disinfectant sprays worldwide moved from 3% to 3.5%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 11 months ending August 2026, Zoflora’s estimated Share of Search among disinfectant sprays worldwide moved from 4.5% to 4.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for disinfectant sprays worldwide in August 2026?
1 change
Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Purell’s and Zoflora’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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