Brandwave

Floor cleaners:Which are searched most?

In August 2026, Flash was the most searched among floor cleaners worldwide, with an estimated 2.2M branded searches and 70.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash70.3%
  2. Method14.1%
  3. Mr Clean7.7%
  4. Fabuloso4.2%
  5. Pine-Sol2.8%
  6. Zoflora0.85%

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Share of SearchLeaderboard

Compare the floor cleaners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among floor cleaners worldwide, by month

Share of Search by month for Flash, Method, Mr Clean, Fabuloso, Pine-Sol. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanFabulosoPine-SolZoflora
Oct 202570.1%11.5%11.5%4.2%1.9%0.69%
Nov 202569.4%13.9%9.3%4.2%2.3%0.84%
Dec 202574%12.2%8.1%3%2%0.73%
Jan 202673.5%12.1%8.1%3.6%2%0.73%
Feb 202673.8%12.1%8.1%3.6%1.6%0.73%
Mar 202672.2%11.9%9.7%3.6%2%0.71%
Apr 202673.2%12%8%3.6%2.4%0.72%
May 202669.2%13.9%9.3%4.2%2.8%0.69%
Jun 202672.6%11.9%8%4.4%2.4%0.72%
Jul 202667.9%13.6%9.1%5%3.4%1%
Aug 202670.3%14.1%7.7%4.2%2.8%0.85%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Flash

    70.3%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Method

    14.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  3. 3.Mr Clean

    7.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Fabuloso

    4.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Pine-Sol

    2.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Zoflora

    0.85%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among floor cleaners worldwide?

In August 2026, Flash was the most searched among floor cleaners worldwide, with an estimated 2.2M branded searches and 70.3% estimated Share of Search within this set. Method is in 2nd place, 56.1 percentage points behind at 14.1% Share of Search.

Global floor cleaners, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Flash70.1% → 70.3%74%Dec 202567.9%Jul 20261st
Method11.5% → 14.1%14.1%Aug 202611.5%Oct 20252nd
Mr Clean11.5% → 7.7%11.5%Oct 20257.7%Aug 20263rd
Fabuloso4.2%5%Jul 20263%Dec 20254th
Pine-Sol1.9% → 2.8%3.4%Jul 20261.6%Feb 20265th
Zoflora0.69% → 0.85%1%Jul 20260.69%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Method’s estimated Share of Search among floor cleaners worldwide increased from 11.5% to 14.1%.
  • Across the 11 months ending August 2026, Mr Clean’s estimated Share of Search among floor cleaners worldwide decreased from 11.5% to 7.7%.
  • Across the 11 months ending August 2026, Pine-Sol’s estimated Share of Search among floor cleaners worldwide increased from 1.9% to 2.8%.
  • Across the 11 months ending August 2026, Flash’s estimated Share of Search among floor cleaners worldwide peaked at 74% in December 2025 and was lowest at 67.9% in July 2026.
  • Across the 11 months ending August 2026, Fabuloso’s estimated Share of Search among floor cleaners worldwide peaked at 5% in July 2026 and was lowest at 3% in December 2025.
  • Across the 11 months ending August 2026, Pine-Sol’s estimated Share of Search among floor cleaners worldwide peaked at 3.4% in July 2026 and was lowest at 1.6% in February 2026.
  • Across the 11 months ending August 2026, Flash, Fabuloso and Zoflora held steady: their estimated Share of Search among floor cleaners worldwide each moved less than 0.5 percentage points.

How did search popularity change for floor cleaners worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among floor cleaners worldwide, from 67.9% to 70.3%.

  2. In August 2026, Mr Clean lost estimated Share of Search among floor cleaners worldwide, from 9.1% to 7.7%.

  3. In August 2026, Fabuloso lost estimated Share of Search among floor cleaners worldwide, from 5% to 4.2%.

  4. In August 2026, Pine-Sol lost estimated Share of Search among floor cleaners worldwide, from 3.4% to 2.8%.

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