Fabuloso vs Flash:Which is more popular by branded search?
In August 2026, Flash had more branded searches than Fabuloso among floor cleaners worldwide. Flash was estimated to have 2.2M branded searches compared to Fabuloso’s 135K, and held a 70.3% Share of Search versus Fabuloso’s 4.2%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fabuloso or Flash?
Compare the floor cleaners people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Flash, Fabuloso. The figures are in the table below the chart.
View monthly share of search table
| Month | Flash | Method | Mr Clean | Fabuloso | Pine-Sol | Zoflora |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.1% | 11.5% | 11.5% | 4.2% | 1.9% | 0.69% |
| Nov 2025 | 69.4% | 13.9% | 9.3% | 4.2% | 2.3% | 0.84% |
| Dec 2025 | 74% | 12.2% | 8.1% | 3% | 2% | 0.73% |
| Jan 2026 | 73.5% | 12.1% | 8.1% | 3.6% | 2% | 0.73% |
| Feb 2026 | 73.8% | 12.1% | 8.1% | 3.6% | 1.6% | 0.73% |
| Mar 2026 | 72.2% | 11.9% | 9.7% | 3.6% | 2% | 0.71% |
| Apr 2026 | 73.2% | 12% | 8% | 3.6% | 2.4% | 0.72% |
| May 2026 | 69.2% | 13.9% | 9.3% | 4.2% | 2.8% | 0.69% |
| Jun 2026 | 72.6% | 11.9% | 8% | 4.4% | 2.4% | 0.72% |
| Jul 2026 | 67.9% | 13.6% | 9.1% | 5% | 3.4% | 1% |
| Aug 2026 | 70.3% | 14.1% | 7.7% | 4.2% | 2.8% | 0.85% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fabuloso and Flash comparison changed over the last 12 months?
3 findings
- Flash was ahead of Fabuloso in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fabuloso’s estimated Share of Search among floor cleaners worldwide held steady at 4.2%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 11 months ending August 2026, Flash’s estimated Share of Search among floor cleaners worldwide moved from 70.1% to 70.3%, and its estimated monthly branded searches moved from 2.7M to 2.2M.
How did search popularity change for floor cleaners worldwide in August 2026?
2 changes
In August 2026, Flash gained estimated Share of Search among floor cleaners worldwide, from 67.9% to 70.3%.
In August 2026, Fabuloso lost estimated Share of Search among floor cleaners worldwide, from 5% to 4.2%.
How each brand is measured
Brandwave collects information about searches that people make online using Fabuloso’s and Flash’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.