Brandwave

How popular isFlash in search?

In August 2026, there were an estimated 2.2M branded searches for Flash worldwide which is down 18.2% over the last 11 months. Flash holds 70.3% estimated Share of Search among floor cleaners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Flash70.3%
  2. Method14.1%
  3. Mr Clean7.7%
  4. Fabuloso4.2%
  5. Pine-Sol2.8%
  6. Zoflora0.85%
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Where does Flash compete?

Flash is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Floor cleaners1st of 670.3%Shown below
Household cleaning products1st of 674.5%Show ranking

Which floor cleaners compete with Flash?

Flash against floor cleaners worldwide, by month

Share of Search by month for Flash, Method, Mr Clean, Fabuloso, Pine-Sol. The figures are in the table below the chart.

View monthly share of search table
MonthFlashMethodMr CleanFabulosoPine-SolZoflora
Oct 202570.1%11.5%11.5%4.2%1.9%0.69%
Nov 202569.4%13.9%9.3%4.2%2.3%0.84%
Dec 202574%12.2%8.1%3%2%0.73%
Jan 202673.5%12.1%8.1%3.6%2%0.73%
Feb 202673.8%12.1%8.1%3.6%1.6%0.73%
Mar 202672.2%11.9%9.7%3.6%2%0.71%
Apr 202673.2%12%8%3.6%2.4%0.72%
May 202669.2%13.9%9.3%4.2%2.8%0.69%
Jun 202672.6%11.9%8%4.4%2.4%0.72%
Jul 202667.9%13.6%9.1%5%3.4%1%
Aug 202670.3%14.1%7.7%4.2%2.8%0.85%
Sep 2026——————

  1. 1.Flash

    70.3%

    Held 1st. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.4 points.

  2. 2.Method

    14.1%

    Held 2nd. 450K estimated branded searches, +22.3% vs prior month. Share +0.5 points.

  3. 3.Mr Clean

    7.7%

    Held 3rd. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  4. 4.Fabuloso

    4.2%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share -0.8 points.

  5. 5.Pine-Sol

    2.8%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  6. 6.Zoflora

    0.85%

    Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between Flash and its closest rivals

How has branded search demand for Flash changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Flash worldwide fell from 2.7M to 2.2M.
  • Across the 11 months ending August 2026, Flash’s estimated Share of Search among floor cleaners worldwide peaked at 74% in December 2025 and was lowest at 67.9% in July 2026.

How did search popularity change for floor cleaners worldwide in August 2026?

  1. In August 2026, Flash gained estimated Share of Search among floor cleaners worldwide, from 67.9% to 70.3%.

  2. In August 2026, Mr Clean lost estimated Share of Search among floor cleaners worldwide, from 9.1% to 7.7%.

  3. In August 2026, Fabuloso lost estimated Share of Search among floor cleaners worldwide, from 5% to 4.2%.

  4. In August 2026, Pine-Sol lost estimated Share of Search among floor cleaners worldwide, from 3.4% to 2.8%.

How is Flash measured?

Brandwave collects information about searches that people make online using Flash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • flash

Do you work for Flash? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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