Clorox vs Mr Clean:Which is more popular?
In September 2026, Mr Clean had more branded searches than Clorox among household cleaning brands worldwide. Mr Clean had about 301,000 branded searches, while Clorox had 201,000. Mr Clean made up 19.3% of all household cleaning brand searches we track, and Clorox accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Clorox appeared in all five answers and Mr Clean in three. Clorox was mentioned before Mr Clean in four out of five answers.
Who do people search for more?
Mr Clean, about 50% more searches than Clorox
Who does AI mention more?
Clorox, mentioned in every answer we collected
Who does AI recommend more?
Clorox, named ahead of Mr Clean in 4 of 5 answers
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Top household cleaning brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Clorox appeared in all five answers. Mr Clean was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Clorox was listed before Mr Clean in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Clorox1st
Lysol2nd
Simple Green3rd- Mr Clean4th
Mrs. Meyer’s Clean Day5th
Barkeepers Friend6th
Method7th
Ecover8th
Dettol–
Harpic–- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about household cleaning brands
5 answers
Asked ChatGPT
“Which household cleaning brand should I buy?”
Asked ChatGPT
“What are the best household cleaning brands?”
Asked ChatGPT
“What's the best household cleaning brand for everyday cleaning?”
Searched Google, AI Overview
“household cleaning brands”
Searched Google, AI Overview
“best cleaning brands”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clorox or Mr Clean more popular in search?
This chart shows how often people search Google for Clorox and Mr Clean by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Mr Clean, Clorox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Mr Clean | Barkeepers Friend | Dettol | Clorox | Harpic | Lysol | Domex | Simple Green | Mrs. Meyer’s Clean Day | Ecover | Ajax | Method | Flash | White King | Pine O Cleen |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 28.5% | 10.4% | 15.6% | 10.4% | 10.4% | 8.5% | 4.7% | 3.1% | 3.1% | 2.1% | 1.1% | 1.1% | 0.52% | 0.28% | 0.04% |
| Nov 2025 | 21.9% | 12% | 17.9% | 12% | 9.8% | 8% | 5.4% | 3.6% | 3.6% | 2.4% | 1.3% | 1.1% | 0.53% | 0.32% | 0.03% |
| Dec 2025 | 22% | 12.1% | 18% | 9.9% | 9.9% | 9.9% | 6.6% | 3.6% | 3% | 2% | 1.1% | 1% | 0.53% | 0.32% | 0.04% |
| Jan 2026 | 20.8% | 13.9% | 17% | 11.4% | 9.3% | 9.3% | 5.1% | 3.4% | 3.4% | 2.8% | 1.2% | 1.2% | 0.83% | 0.3% | 0.05% |
| Feb 2026 | 22.8% | 12.5% | 15.2% | 10.2% | 10.2% | 10.2% | 5.6% | 3.8% | 3.1% | 2.5% | 1.4% | 1.2% | 0.82% | 0.33% | 0.04% |
| Mar 2026 | 23.8% | 13% | 15.9% | 10.7% | 10.7% | 8.7% | 4.8% | 3.9% | 3.2% | 2.1% | 1.2% | 1.1% | 0.7% | 0.28% | 0.05% |
| Apr 2026 | 20.7% | 13.8% | 16.9% | 11.3% | 11.3% | 7.6% | 5.1% | 4.2% | 3.4% | 2.3% | 1.2% | 1.1% | 0.67% | 0.3% | 0.05% |
| May 2026 | 20.4% | 13.6% | 16.6% | 11.2% | 11.2% | 9.1% | 5% | 4.1% | 3.3% | 2.2% | 1.2% | 1.1% | 0.66% | 0.3% | 0.06% |
| Jun 2026 | 17.7% | 14.4% | 17.7% | 11.9% | 11.9% | 7.9% | 5.3% | 4.3% | 2.9% | 1.9% | 1.9% | 1% | 0.65% | 0.32% | 0.07% |
| Jul 2026 | 16.8% | 16.8% | 16.8% | 11.2% | 11.2% | 9.2% | 5% | 4.1% | 3.4% | 1.8% | 1.5% | 1.2% | 0.67% | 0.3% | 0.06% |
| Aug 2026 | 16.2% | 16.2% | 16.2% | 10.9% | 10.9% | 10.9% | 4.9% | 4% | 4% | 1.8% | 1.8% | 1.2% | 0.65% | 0.29% | 0.06% |
| Sep 2026 | 19.3% | 15.8% | 15.8% | 12.9% | 10.6% | 8.7% | 4.7% | 3.9% | 3.2% | 1.7% | 1.4% | 1.1% | 0.63% | 0.28% | 0.06% |
How has the Clorox and Mr Clean comparison changed over the last 12 months?
3 findings
- Mr Clean was ahead of Clorox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clorox’s share of searches among household cleaning brands worldwide moved from 10.4% to 12.9%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Mr Clean’s share of searches among household cleaning brands worldwide moved from 28.5% to 19.3%, and its estimated monthly branded searches moved from 450K to 301K.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.
In September 2026, Clorox gained share of searches among household cleaning brands worldwide, from 10.9% to 12.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clorox’s and Mr Clean’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among household cleaning brands
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