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Mould removers:Which brands are most popular in search?

In August 2026, HG was the most searched among mould removers worldwide, with an estimated 673K branded searches and 68.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HG68.4%
  2. Dettol25%
  3. Cillit Bang5%
  4. Ronseal0.82%
  5. Exit Mould0.67%
  6. Zinsser<0.01%

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Share of SearchLeaderboard

Compare the mould removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among mould removers worldwide, by month

Share of Search by month for HG, Dettol, Cillit Bang. The figures are in the table below the chart.

View monthly share of search table
MonthHGDettolCillit BangRonsealExit MouldZinsser
Oct 202568.7%25.1%5.1%0.67%0.45%<0.01%
Nov 202568.8%25.1%5.1%0.55%0.45%<0.01%
Dec 202568.9%25.2%5.1%0.45%0.45%<0.01%
Jan 202668.8%25.1%5.1%0.55%0.45%<0.01%
Feb 202672.1%21.5%5.3%0.58%0.47%<0.01%
Mar 202668.6%25.1%5%0.83%0.45%<0.01%
Apr 202668.5%25%5%1%0.45%<0.01%
May 202668.4%25%5%1%0.55%<0.01%
Jun 202669.1%25.3%4.2%0.83%0.68%<0.01%
Jul 202663.8%28.5%5.7%0.94%0.94%<0.01%
Aug 202668.4%25%5%0.82%0.67%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.HG

    68.4%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Dettol

    25%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Cillit Bang

    5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Ronseal

    0.82%

    Moved from 5th to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Exit Mould

    0.67%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Zinsser

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among mould removers worldwide?

In August 2026, HG was the most searched among mould removers worldwide, with an estimated 673K branded searches and 68.4% estimated Share of Search within this set. Dettol is in 2nd place, 43.4 percentage points behind at 25% Share of Search.

Global mould removers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
HG68.7% → 68.4%72.1%Feb 202663.8%Jul 20261st
Dettol25.1% → 25%28.5%Jul 202621.5%Feb 20262nd
Cillit Bang5.1% → 5%5.7%Jul 20264.2%Jun 20263rd
Ronseal0.67% → 0.82%1%Apr 20260.45%Dec 20254th
Exit Mould0.45% → 0.67%0.94%Jul 20260.45%Apr 20265th
Zinsser<0.01%<0.01%Jun 2026<0.01%Aug 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, HG’s estimated Share of Search among mould removers worldwide peaked at 72.1% in February 2026 and was lowest at 63.8% in July 2026.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among mould removers worldwide peaked at 28.5% in July 2026 and was lowest at 21.5% in February 2026.
  • Across the 11 months ending August 2026, Cillit Bang’s estimated Share of Search among mould removers worldwide peaked at 5.7% in July 2026 and was lowest at 4.2% in June 2026.
  • Across the 11 months ending August 2026, HG, Dettol, Cillit Bang, Ronseal, Exit Mould and Zinsser held steady: their estimated Share of Search among mould removers worldwide each moved less than 0.5 percentage points.

How did search popularity change for mould removers worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%.

  2. In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%.

  3. In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%.

  4. In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide.

  5. In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide.

  6. Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

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