Brandwave

How popular isHG in search?

In August 2026, there were an estimated 673K branded searches for HG worldwide which held steady over the last 11 months. HG holds 68.4% estimated Share of Search among mould removers worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. HG68.4%
  2. Dettol25%
  3. Cillit Bang5%
  4. Ronseal0.82%
  5. Exit Mould0.67%
  6. Zinsser<0.01%
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Which mould removers compete with HG?

HG against mould removers worldwide, by month

Share of Search by month for HG, Dettol, Cillit Bang. The figures are in the table below the chart.

View monthly share of search table
MonthHGDettolCillit BangRonsealExit MouldZinsser
Oct 202568.7%25.1%5.1%0.67%0.45%<0.01%
Nov 202568.8%25.1%5.1%0.55%0.45%<0.01%
Dec 202568.9%25.2%5.1%0.45%0.45%<0.01%
Jan 202668.8%25.1%5.1%0.55%0.45%<0.01%
Feb 202672.1%21.5%5.3%0.58%0.47%<0.01%
Mar 202668.6%25.1%5%0.83%0.45%<0.01%
Apr 202668.5%25%5%1%0.45%<0.01%
May 202668.4%25%5%1%0.55%<0.01%
Jun 202669.1%25.3%4.2%0.83%0.68%<0.01%
Jul 202663.8%28.5%5.7%0.94%0.94%<0.01%
Aug 202668.4%25%5%0.82%0.67%<0.01%
Sep 2026——————

  1. 1.HG

    68.4%

    Held 1st. 673K estimated branded searches, +22.4% vs prior month. Share +4.6 points.

  2. 2.Dettol

    25%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.5 points.

  3. 3.Cillit Bang

    5%

    Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share -0.7 points.

  4. 4.Ronseal

    0.82%

    Moved from 5th to 4th. 8.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Exit Mould

    0.67%

    Moved from 4th to 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.3 points.

  6. 6.Zinsser

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between HG and its closest rivals

How has branded search demand for HG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for HG worldwide held steady at 673K.
  • Across the 11 months ending August 2026, HG’s estimated Share of Search among mould removers worldwide peaked at 72.1% in February 2026 and was lowest at 63.8% in July 2026.

How did search popularity change for mould removers worldwide in August 2026?

  1. In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%.

  2. In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%.

  3. In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%.

  4. In August 2026, Ronseal rose from 5th to 4th among mould removers worldwide.

  5. In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide.

  6. Estimated monthly branded searches for Zinsser worldwide fell 50% over 11 measured months, from 20 to 10 in August 2026.

Where does HG compete?

HG is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stainless steel cleaners2nd of 632.3%Show ranking
Oven cleaners1st of 640.8%Show ranking
Mould removers1st of 668.4%Shown above

How is HG measured?

Brandwave collects information about searches that people make online using HG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hg

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How the Brand Demand Index is measured

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