Cillit Bang vs HG:Which is more popular by branded search?
In August 2026, HG had more branded searches than Cillit Bang among mould removers worldwide. HG was estimated to have 673K branded searches compared to Cillit Bang’s 49.5K, and held a 68.4% Share of Search versus Cillit Bang’s 5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Cillit Bang or HG?
Compare the mould removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for HG, Cillit Bang. The figures are in the table below the chart.
View monthly share of search table
| Month | HG | Dettol | Cillit Bang | Ronseal | Exit Mould | Zinsser |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.7% | 25.1% | 5.1% | 0.67% | 0.45% | <0.01% |
| Nov 2025 | 68.8% | 25.1% | 5.1% | 0.55% | 0.45% | <0.01% |
| Dec 2025 | 68.9% | 25.2% | 5.1% | 0.45% | 0.45% | <0.01% |
| Jan 2026 | 68.8% | 25.1% | 5.1% | 0.55% | 0.45% | <0.01% |
| Feb 2026 | 72.1% | 21.5% | 5.3% | 0.58% | 0.47% | <0.01% |
| Mar 2026 | 68.6% | 25.1% | 5% | 0.83% | 0.45% | <0.01% |
| Apr 2026 | 68.5% | 25% | 5% | 1% | 0.45% | <0.01% |
| May 2026 | 68.4% | 25% | 5% | 1% | 0.55% | <0.01% |
| Jun 2026 | 69.1% | 25.3% | 4.2% | 0.83% | 0.68% | <0.01% |
| Jul 2026 | 63.8% | 28.5% | 5.7% | 0.94% | 0.94% | <0.01% |
| Aug 2026 | 68.4% | 25% | 5% | 0.82% | 0.67% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Cillit Bang and HG comparison changed over the last 12 months?
3 findings
- HG was ahead of Cillit Bang in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Cillit Bang’s estimated Share of Search among mould removers worldwide moved from 5.1% to 5%, and its estimated monthly branded searches held steady at 49.5K.
- Across the 11 months ending August 2026, HG’s estimated Share of Search among mould removers worldwide moved from 68.7% to 68.4%, and its estimated monthly branded searches held steady at 673K.
How did search popularity change for mould removers worldwide in August 2026?
2 changes
In August 2026, HG gained estimated Share of Search among mould removers worldwide, from 63.8% to 68.4%.
In August 2026, Cillit Bang lost estimated Share of Search among mould removers worldwide, from 5.7% to 5%.
How each brand is measured
Brandwave collects information about searches that people make online using Cillit Bang’s and HG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Cillit Bang
1 branded search term
- cillit bang
HG
1 branded search term
- hg
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.