Brandwave

How popular isDettol in search?

In August 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 11 months. Dettol holds 72.8% estimated Share of Search among hand sanitiser brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Dettol72.8%
  2. Carex17.9%
  3. Purell6.6%
  4. Germ-X2%
  5. Zoono0.71%
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Which hand sanitiser brands compete with Dettol?

Dettol against hand sanitiser brands worldwide, by month

Share of Search by month for Dettol, Carex, Purell. The figures are in the table below the chart.

View monthly share of search table
MonthDettolCarexPurellGerm-XZoono
Oct 202574.2%18.3%5.5%1.3%0.72%
Nov 202576.7%15.4%5.6%1.4%0.9%
Dec 202579%13%5.8%1.4%0.77%
Jan 202675.8%15.3%6.8%1.4%0.74%
Feb 202670.2%21.1%6.3%1.5%0.84%
Mar 202668.1%25.1%5%1%0.8%
Apr 202663.9%28.6%5.8%1.1%0.62%
May 202667.3%24.8%6.1%1.2%0.66%
Jun 202672.4%17.8%8%1.1%0.71%
Jul 202674.2%18.3%5.5%1.3%0.72%
Aug 202672.8%17.9%6.6%2%0.71%
Sep 2026—————

  1. 1.Dettol

    72.8%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share -1.4 points.

  2. 2.Carex

    17.9%

    Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Purell

    6.6%

    Held 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +1.1 points.

  4. 4.Germ-X

    2%

    Held 4th. 6.6K estimated branded searches, +50% vs prior month. Share +0.6 points.

  5. 5.Zoono

    0.71%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Dettol and its closest rivals

How has branded search demand for Dettol changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide decreased from 74.2% to 72.8%.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among hand sanitiser brands worldwide peaked at 79% in December 2025 and was lowest at 63.9% in April 2026.

How did search popularity change for hand sanitiser brands worldwide in August 2026?

  1. In August 2026, Purell gained estimated Share of Search among hand sanitiser brands worldwide, from 5.5% to 6.6%.

  2. In August 2026, Germ-X gained estimated Share of Search among hand sanitiser brands worldwide, from 1.3% to 2%.

  3. In August 2026, Dettol lost estimated Share of Search among hand sanitiser brands worldwide, from 74.2% to 72.8%.

Where does Dettol compete?

Dettol is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bar soap brands2nd of 523.3%Show ranking
Mould removers2nd of 625%Show ranking
Disinfectant sprays1st of 638.4%Show ranking
Surface cleaner brands1st of 544.6%Show ranking
Hand sanitiser brands1st of 572.8%Shown above

How is Dettol measured?

Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dettol

How the Brand Demand Index is measured

Who owns Dettol?

Dettol is owned by Reckitt. Brandwave also tracks Finish, owned by the same company, worldwide.

Do you work for Dettol? To request corrections or removal please contact us via our support page and we will be happy to assist.

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