How popular isFinish in search?
In August 2026, there were an estimated 22.2K branded searches for Finish worldwide which is down 18.1% over the last 11 months. Finish holds 1.3% estimated Share of Search among dishwashing detergent brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which dishwashing detergent brands compete with Finish?
Share of Search by month for Dawn, Cascade, Palmolive, Finish. The figures are in the table below the chart.
View monthly share of search table
| Month | Dawn | Cascade | Palmolive | Finish | Sunlight | Fairy |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.3% | <0.01% |
| Nov 2025 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Dec 2025 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Jan 2026 | 63.6% | 28.6% | 5.8% | 1.7% | 0.23% | <0.01% |
| Feb 2026 | 67.9% | 25% | 5% | 1.8% | 0.24% | <0.01% |
| Mar 2026 | 67.1% | 24.7% | 6.1% | 1.8% | 0.24% | <0.01% |
| Apr 2026 | 63.8% | 28.7% | 5.8% | 1.4% | 0.23% | <0.01% |
| May 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jun 2026 | 59.2% | 32.4% | 6.5% | 1.6% | 0.26% | <0.01% |
| Jul 2026 | 59.3% | 32.6% | 6.5% | 1.3% | 0.26% | <0.01% |
| Aug 2026 | 60% | 33% | 5.4% | 1.3% | 0.22% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 60% | 1M | 0% | +0.7 points | |
| 2, held 2nd | 33% | 550K | 0% | +0.4 points | |
| 3, held 3rd | 5.4% | 90.5K | -17.7% | -1.1 points | |
| 4, held 4th | 1.3% | 22.2K | 0% | 0 points | |
| 5, held 5th | 0.22% | 3.6K | -18.2% | 0 points | |
| 6, held 6th | <0.01% | 70 | +40% | 0 points |
1.
Dawn60%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.7 points.
2.
Cascade33%
Held 2nd. 550K estimated branded searches, 0% vs prior month. Share +0.4 points.
5.4%
Held 3rd. 90.5K estimated branded searches, -17.7% vs prior month. Share -1.1 points.
4.
Finish1.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
5.
Sunlight0.22%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
6.Fairy
<0.01%
Held 6th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
Compare search popularity between Finish and its closest rivals
How has branded search demand for Finish changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Finish’s estimated Share of Search among dishwashing detergent brands worldwide held steady, from 1.8% to 1.3%.
How did search popularity change for dishwashing detergent brands worldwide in August 2026?
5 changes
In August 2026, Dawn gained estimated Share of Search among dishwashing detergent brands worldwide, from 59.3% to 60%.
In August 2026, Palmolive lost estimated Share of Search among dishwashing detergent brands worldwide, from 6.5% to 5.4%.
Estimated monthly branded searches for Cascade worldwide rose 49.5% over 11 measured months, from 368K to 550K in August 2026.
Estimated monthly branded searches for Sunlight worldwide fell 18.2% over 11 measured months, from 4.4K to 3.6K in August 2026.
Estimated monthly branded searches for Finish worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
How is Finish measured?
Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- finish quantum
Who owns Finish?
Finish is owned by 
Reckitt. Brandwave also tracks 
Dettol, owned by the same company, worldwide.
Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Finish your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.