Brandwave

How popular isFinish in search?

In September 2026, there were an estimated 22.2K branded searches for Finish worldwide which is down 18.1% over the last 12 months. Finish holds 40.8% estimated Share of Search among dishwasher pods brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Finish40.8%
  2. Seventh Generation33.3%
  3. Cascade23.6%
  4. Miele1.6%
  5. Method0.72%
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Which dishwasher pods brands compete with Finish?

Finish against dishwasher pods brands worldwide, by month

Share of Search by month for Finish, Seventh Generation, Cascade. The figures are in the table below the chart.

View monthly share of search table
MonthFinishSeventh GenerationCascadeMieleMethod
Oct 202536.7%30.1%31%1.4%0.8%
Nov 202536.5%29.9%31%1.8%0.8%
Dec 202540.3%26.9%30.5%1.5%0.71%
Jan 202631.5%31.5%35%1.2%0.84%
Feb 202642%28%27.7%1.5%0.74%
Mar 202640.6%33.2%24%1.5%0.72%
Apr 202637.4%37.4%22.7%1.7%0.81%
May 202638.5%38.5%20.5%1.7%0.83%
Jun 202641.5%33.8%22.1%1.9%0.73%
Jul 202639.7%32.3%25.6%1.6%0.86%
Aug 202638.4%31.3%28.1%1.5%0.67%
Sep 202640.8%33.3%23.6%1.6%0.72%

  1. 1.Finish

    40.8%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Seventh Generation

    33.3%

    Held 2nd. 18.1K estimated branded searches, 0% vs prior month. Share +2 points.

  3. 3.Cascade

    23.6%

    Held 3rd. 12.8K estimated branded searches, -21.3% vs prior month. Share -4.6 points.

  4. 4.Miele

    1.6%

    Held 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Method

    0.72%

    Held 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Finish and its closest rivals

Every comparison with Finish

How has branded search demand for Finish changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Finish worldwide fell from 27.1K to 22.2K.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher pods brands worldwide increased from 36.7% to 40.8%.
  • Across the 12 months ending September 2026, Finish’s estimated Share of Search among dishwasher pods brands worldwide peaked at 42% in February 2026 and was lowest at 31.5% in January 2026.

How did search popularity change for dishwasher pods brands worldwide in September 2026?

  1. In September 2026, Finish gained estimated Share of Search among dishwasher pods brands worldwide, from 38.4% to 40.8%.

  2. In September 2026, Seventh Generation gained estimated Share of Search among dishwasher pods brands worldwide, from 31.3% to 33.3%.

  3. In September 2026, Cascade lost estimated Share of Search among dishwasher pods brands worldwide, from 28.1% to 23.6%.

  4. Estimated monthly branded searches for Method worldwide fell 33.9% over 12 measured months, from 590 to 390 in September 2026.

  5. Estimated monthly branded searches for Miele worldwide fell 12% over 12 measured months, from 1K to 880 in September 2026.

Where does Finish compete?

Finish is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Detergent pods brands6th of 74.4%Show ranking
Dishwashing detergent brands3rd of 68.9%Show ranking
Dish powder brands2nd of 521.6%Show ranking
Dishwasher powder brands2nd of 526.9%Show ranking
Dishwasher pods brands1st of 540.8%Shown above
Dishwashing brands1st of 352%Show ranking

How is Finish measured?

Brandwave collects information about searches that people make online using Finish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • finish quantum

How the Brand Demand Index is measured

Who owns Finish?

Finish is owned by Reckitt. Brandwave also tracks Dettol, Disprin, Gaviscon, Nurofen and Veet, owned by the same company, worldwide.

Do you work for Finish? To request corrections or removal please contact us via our support page and we will be happy to assist.

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