Brandwave

Dettol vs Exit Mould:Which is searched more?

In August 2026, Dettol had more branded searches than Exit Mould among mould removers worldwide. Dettol was estimated to have 246K branded searches compared to Exit Mould’s 6.6K, and held a 25% Share of Search versus Exit Mould’s 0.67%. These are worldwide searches for English-language branded terms.

Share of Search among mould removers worldwide in August 2026Which is more popular in search, Dettol or Exit Mould?
Dettol25%246K searches
vs
Exit Mould0.67%6.6K searches

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Which is more popular in search, Dettol or Exit Mould?

Compare the mould removers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Dettol and Exit Mould among mould removers worldwide, by month

Share of Search by month for Dettol, Exit Mould. The figures are in the table below the chart.

View monthly share of search table
MonthDettolExit Mould
Oct 202525.1%0.45%
Nov 202525.1%0.45%
Dec 202525.2%0.45%
Jan 202625.1%0.45%
Feb 202621.5%0.47%
Mar 202625.1%0.45%
Apr 202625%0.45%
May 202625%0.55%
Jun 202625.3%0.68%
Jul 202628.5%0.94%
Aug 202625%0.67%
Sep 2026——

How has the Dettol and Exit Mould comparison changed over the last 12 months?

  • Dettol was ahead of Exit Mould in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Dettol’s estimated Share of Search among mould removers worldwide moved from 25.1% to 25%, and its estimated monthly branded searches held steady at 246K.
  • Across the 11 months ending August 2026, Exit Mould’s estimated Share of Search among mould removers worldwide moved from 0.45% to 0.67%, and its estimated monthly branded searches moved from 4.4K to 6.6K.

How did search popularity change for mould removers worldwide in August 2026?

  1. In August 2026, Dettol lost estimated Share of Search among mould removers worldwide, from 28.5% to 25%.

  2. In August 2026, Exit Mould fell from 4th to 5th among mould removers worldwide.

How each brand is measured

Brandwave collects information about searches that people make online using Dettol’s and Exit Mould’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Dettol

1 branded search term

  • dettol

Exit Mould

1 branded search term

  • exit mould

How the Brand Demand Index is measured

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