How popular isDettol in search?
In September 2026, there were an estimated 246K branded searches for Dettol worldwide which held steady over the last 12 months. Dettol holds 25.4% estimated Share of Search among antiseptic cream brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which antiseptic cream brands compete with Dettol?
Share of Search by month for Betadine, Dettol, Savlon. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Dettol | Savlon |
|---|---|---|---|
| Oct 2025 | 69.5% | 25.4% | 5.1% |
| Nov 2025 | 69.5% | 25.4% | 5.1% |
| Dec 2025 | 69.5% | 25.4% | 5.1% |
| Jan 2026 | 69.5% | 25.4% | 5.1% |
| Feb 2026 | 69.5% | 25.4% | 5.1% |
| Mar 2026 | 69.5% | 25.4% | 5.1% |
| Apr 2026 | 69.5% | 25.4% | 5.1% |
| May 2026 | 69.5% | 25.4% | 5.1% |
| Jun 2026 | 69.5% | 25.4% | 5.1% |
| Jul 2026 | 69.5% | 25.4% | 5.1% |
| Aug 2026 | 69.5% | 25.4% | 5.1% |
| Sep 2026 | 69.5% | 25.4% | 5.1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 69.5% | 673K | 0% | 0 points | |
| 2, held 2nd | 25.4% | 246K | 0% | 0 points | |
| 3, held 3rd | 5.1% | 49.5K | 0% | 0 points |
Compare search popularity between Dettol and its closest rivals
Every comparison with Dettol
32 comparisons
- Band-Aid vs Dettol
- Betadine vs Dettol
- Dettol vs HG
- Dettol vs Lux
- Dettol vs Dove
- Dettol vs Ivory
- Dettol vs Dial
- Clorox vs Dettol
- Dettol vs Harpic
- Dettol vs Lysol
- Dettol vs Domestos
- Dettol vs Palmolive
- Dettol vs Domex
- Carex vs Dettol
- Dettol vs Protex
- Dettol vs Yardley
- Dettol vs Mr Muscle
- Cillit Bang vs Dettol
- Dettol vs Savlon
- Dettol vs Zoflora
- Ajax vs Dettol
- Dettol vs Purell
- Dettol vs Zinsser
- Dettol vs Microban
- Dettol vs Imperial Leather
- Dettol vs Exit Mould
- Dettol vs Ronseal
- Dettol vs Germ-X
- Dettol vs White King
- Dettol vs Zoono
- Dettol vs Method
- Dettol vs Pine O Cleen
How has branded search demand for Dettol changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Dettol worldwide held steady at 246K.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among antiseptic cream brands worldwide held steady at 25.4%.
How did search popularity change for antiseptic cream brands worldwide in September 2026?
0 changes
Nothing among antiseptic cream brands moved beyond provider rounding in September 2026.
Where does Dettol compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Bar soap brands | 3rd of 5 | 9.1% | Show ranking |
| Body wash and soap brands | 3rd of 6 | 10.1% | Show ranking |
| Foaming hand wash brands | 2nd of 4 | 12.3% | Show ranking |
| Antiseptic spray brands | 3rd of 3 | 19.1% | Show ranking |
| Mould removers | 2nd of 6 | 24.5% | Show ranking |
| Antiseptic brands | 2nd of 3 | 25.4% | Show ranking |
| Antiseptic cream brands | 2nd of 3 | 25.4% | Shown above |
| Disinfectant sprays | 1st of 6 | 38.1% | Show ranking |
| Surface cleaner brands | 1st of 5 | 39.7% | Show ranking |
| Household cleaning brands | 1st of 6 | 48% | Show ranking |
| Hand sanitiser brands | 1st of 5 | 73.2% | Show ranking |
How is Dettol measured?
Brandwave collects information about searches that people make online using Dettol’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- dettol
Is Dettol your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.