Betadine vs Dettol:Which is searched more?
In September 2026, Betadine had more branded searches than Dettol among antiseptic cream brands worldwide. Betadine was estimated to have 673K branded searches compared to Dettol’s 246K, and held a 69.5% Share of Search versus Dettol’s 25.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betadine or Dettol?
Compare the antiseptic cream brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betadine, Dettol. The figures are in the table below the chart.
View monthly share of search table
| Month | Betadine | Dettol | Savlon |
|---|---|---|---|
| Oct 2025 | 69.5% | 25.4% | 5.1% |
| Nov 2025 | 69.5% | 25.4% | 5.1% |
| Dec 2025 | 69.5% | 25.4% | 5.1% |
| Jan 2026 | 69.5% | 25.4% | 5.1% |
| Feb 2026 | 69.5% | 25.4% | 5.1% |
| Mar 2026 | 69.5% | 25.4% | 5.1% |
| Apr 2026 | 69.5% | 25.4% | 5.1% |
| May 2026 | 69.5% | 25.4% | 5.1% |
| Jun 2026 | 69.5% | 25.4% | 5.1% |
| Jul 2026 | 69.5% | 25.4% | 5.1% |
| Aug 2026 | 69.5% | 25.4% | 5.1% |
| Sep 2026 | 69.5% | 25.4% | 5.1% |
How has the Betadine and Dettol comparison changed over the last 12 months?
3 findings
- Betadine was ahead of Dettol in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among antiseptic cream brands worldwide held steady at 69.5%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among antiseptic cream brands worldwide held steady at 25.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for antiseptic cream brands worldwide in September 2026?
0 changes
Neither Betadine nor Dettol moved beyond provider rounding among antiseptic cream brands in September 2026.
Other head-to-heads among antiseptic cream brands
How each brand is measured
Brandwave collects information about searches that people make online using Betadine’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

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