Betadine vs Difflam:Which is searched more?
In September 2026, Betadine had more branded searches than Difflam among throat lozenge brands worldwide. Betadine was estimated to have 673K branded searches compared to Difflam’s 74K, and held a 42.9% Share of Search versus Difflam’s 4.7%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Betadine or Difflam?
Compare the throat lozenge brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Betadine, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Strepsils | Betadine | Difflam |
|---|---|---|---|
| Oct 2025 | 51.9% | 42.4% | 5.7% |
| Nov 2025 | 52.4% | 42.9% | 4.7% |
| Dec 2025 | 51.9% | 42.4% | 5.7% |
| Jan 2026 | 52.4% | 42.9% | 4.7% |
| Feb 2026 | 51.9% | 42.4% | 5.7% |
| Mar 2026 | 47.4% | 47.4% | 5.2% |
| Apr 2026 | 47.8% | 47.8% | 4.3% |
| May 2026 | 47.8% | 47.8% | 4.3% |
| Jun 2026 | 47.8% | 47.8% | 4.3% |
| Jul 2026 | 47.8% | 47.8% | 4.3% |
| Aug 2026 | 47.8% | 47.8% | 4.3% |
| Sep 2026 | 52.4% | 42.9% | 4.7% |
How has the Betadine and Difflam comparison changed over the last 12 months?
3 findings
- Betadine was ahead of Difflam in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Betadine’s estimated Share of Search among throat lozenge brands worldwide moved from 42.4% to 42.9%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among throat lozenge brands worldwide moved from 5.7% to 4.7%, and its estimated monthly branded searches moved from 90.5K to 74K.
How did search popularity change for throat lozenge brands worldwide in September 2026?
3 changes
In September 2026, Strepsils overtook Betadine to become the leader among throat lozenge brands worldwide, with 52.4% estimated Share of Search.
In September 2026, Betadine lost estimated Share of Search among throat lozenge brands worldwide, from 47.8% to 42.9%.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
Other head-to-heads among throat lozenge brands
How each brand is measured
Brandwave collects information about searches that people make online using Betadine’s and Difflam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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