How popular isDifflam in search?
In September 2026, there were an estimated 74K branded searches for Difflam worldwide which is down 18.2% over the last 12 months. Difflam holds 1.3% estimated Share of Search among plus brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Difflam and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Where does Difflam compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Plus brands | 6th of 6 | 1.3% | Shown below |
| Cold and flu brands | 4th of 5 | 2.8% | Show ranking |
| Throat lozenge brands | 3rd of 3 | 4.7% | Show ranking |
Which plus brands compete with Difflam?
Share of Search by month for Wix, AdBlock, Frontline, Strepsils, Otrivin, Difflam. The figures are in the table below the chart.
View monthly share of search table
| Month | Wix | AdBlock | Frontline | Strepsils | Otrivin | Difflam |
|---|---|---|---|---|---|---|
| Oct 2025 | 51.2% | 18.1% | 14.8% | 12.2% | 2.4% | 1.3% |
| Nov 2025 | 52.6% | 18.6% | 12.6% | 12.6% | 2.5% | 1.1% |
| Dec 2025 | 48.5% | 20.9% | 11.5% | 14.1% | 3.4% | 1.6% |
| Jan 2026 | 50.9% | 18.1% | 14.8% | 12.2% | 3% | 1.1% |
| Feb 2026 | 55.7% | 16.2% | 13.3% | 10.9% | 2.7% | 1.2% |
| Mar 2026 | 54.3% | 15.7% | 15.7% | 10.6% | 2.6% | 1.2% |
| Apr 2026 | 54.5% | 15.9% | 15.9% | 10.7% | 2.1% | 0.96% |
| May 2026 | 56.3% | 16.4% | 13.5% | 11% | 1.8% | 0.99% |
| Jun 2026 | 54.4% | 19.2% | 10.6% | 12.9% | 1.7% | 1.2% |
| Jul 2026 | 56.2% | 20% | 7.4% | 13.4% | 1.8% | 1.2% |
| Aug 2026 | 51.3% | 18.2% | 15% | 12.3% | 2% | 1.1% |
| Sep 2026 | 48.1% | 17.1% | 17.1% | 14.1% | 2.3% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48.1% | 2.8M | 0% | -3.2 points | |
| 2, held 2nd | 17.1% | 1M | 0% | -1.1 points | |
| 3, held 3rd | 17.1% | 1M | +21.5% | +2.1 points | |
| 4, held 4th | 14.1% | 823K | +22.3% | +1.8 points | |
| 5, held 5th | 2.3% | 135K | +22.7% | +0.3 points | |
| 6, held 6th | 1.3% | 74K | +22.3% | +0.2 points |
1.
Wix48.1%
Held 1st. 2.8M estimated branded searches, 0% vs prior month. Share -3.2 points.
2.
AdBlock
17.1%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share -1.1 points.
17.1%
Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +2.1 points.
14.1%
Held 4th. 823K estimated branded searches, +22.3% vs prior month. Share +1.8 points.
5.
Otrivin2.3%
Held 5th. 135K estimated branded searches, +22.7% vs prior month. Share +0.3 points.
6.
Difflam1.3%
Held 6th. 74K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
Compare search popularity between Difflam and its closest rivals
Every comparison with Difflam
9 comparisons
How has branded search demand for Difflam changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Difflam worldwide fell from 90.5K to 74K.
- Across the 12 months ending September 2026, Difflam’s estimated Share of Search among plus brands worldwide held steady at 1.3%.
How did search popularity change for plus brands worldwide in September 2026?
6 changes
In September 2026, Frontline gained estimated Share of Search among plus brands worldwide, from 15% to 17.1%.
In September 2026, Strepsils gained estimated Share of Search among plus brands worldwide, from 12.3% to 14.1%.
In September 2026, Wix lost estimated Share of Search among plus brands worldwide, from 51.3% to 48.1%.
In September 2026, AdBlock lost estimated Share of Search among plus brands worldwide, from 18.2% to 17.1%.
Otrivin’s estimated Share of Search among plus brands worldwide has gained ground for 3 months in a row, from 1.7% to 2.3% in September 2026.
Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How is Difflam measured?
Brandwave collects information about searches that people make online using Difflam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- difflam
Do you work for Difflam? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Difflam your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.