Brandwave

Ice Cube Tray brands:Which are searched most?

In September 2026, Nespresso was the most searched among ice Cube Tray brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Nespresso87%
  2. Giant3.5%
  3. Oxo3.1%
  4. Joseph Joseph2.9%
  5. Square2.6%
  6. Circle0.35%
  7. Butterfly0.26%
  8. Joie0.23%

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Share of SearchLeaderboard

Compare the ice cube tray brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among ice Cube Tray brands worldwide, by month

Share of Search by month for Nespresso, Giant, Oxo, Joseph Joseph, Square. The figures are in the table below the chart.

View monthly share of search table
MonthNespressoGiantOxoJoseph JosephSquareCircleButterflyJoie
Oct 202585.3%4.2%3.7%3.4%2.4%0.42%0.31%0.2%
Nov 202589.1%2.4%3.3%2.9%1.6%0.27%0.22%0.19%
Dec 202588%2.9%3.2%3.5%1.7%0.27%0.26%0.15%
Jan 202685.1%3.4%3.7%4.2%2.6%0.45%0.31%0.24%
Feb 202686.2%3.5%3.1%3.5%2.9%0.41%0.25%0.2%
Mar 202684.9%4.2%3%3.4%3.6%0.42%0.31%0.24%
Apr 202683.9%5%3%3.4%3.7%0.4%0.25%0.24%
May 202683.9%5%3%2.8%4.5%0.37%0.25%0.24%
Jun 202684.5%4.2%2.9%2.8%4.8%0.38%0.2%0.22%
Jul 202682.4%5%3.6%3.3%4.7%0.42%0.3%0.29%
Aug 202685.1%4.2%3.1%3.4%3.4%0.37%0.25%0.22%
Sep 202687%3.5%3.1%2.9%2.6%0.35%0.26%0.23%

This month’s ranking, September 2026

  1. 1.Nespresso

    87%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Giant

    3.5%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.Oxo

    3.1%

    Moved from 5th to 3rd. 120K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Joseph Joseph

    2.9%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  5. 5.Square

    2.6%

    Moved from 4th to 5th. 102K estimated branded searches, -23.6% vs prior month. Share -0.7 points.

  6. 6.Circle

    0.35%

    Held 6th. 13.6K estimated branded searches, -5.6% vs prior month. Share 0 points.

  7. 7.Butterfly

    0.26%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Joie

    0.23%

    Held 8th. 8.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among ice Cube Tray brands worldwide?

In September 2026, Nespresso was the most searched among ice Cube Tray brands worldwide, with an estimated 3.4M branded searches and 87% estimated Share of Search within this set. Giant is in 2nd place, 83.5 percentage points behind at 3.5% Share of Search.

Global ice Cube Tray brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Nespresso85.3% → 87%89.1%Nov 202582.4%Jul 20261st
Giant4.2% → 3.5%5%Apr 20262.4%Nov 20252nd
Oxo3.7% → 3.1%3.7%Jan 20262.9%Jun 20263rd
Joseph Joseph3.4% → 2.9%4.2%Jan 20262.8%May 20264th
Square2.4% → 2.6%4.8%Jun 20261.6%Nov 20255th
Circle0.42% → 0.35%0.45%Jan 20260.27%Dec 20256th
Butterfly0.31% → 0.26%0.31%Oct 20250.2%Jun 20267th
Joie0.2% → 0.23%0.29%Jul 20260.15%Dec 20258th

Each finding as a sentence

  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among ice Cube Tray brands worldwide increased from 85.3% to 87%.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among ice Cube Tray brands worldwide decreased from 4.2% to 3.5%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among ice Cube Tray brands worldwide decreased from 3.7% to 3.1%.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among ice Cube Tray brands worldwide decreased from 3.4% to 2.9%.
  • Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among ice Cube Tray brands worldwide peaked at 89.1% in November 2025 and was lowest at 82.4% in July 2026.
  • Across the 12 months ending September 2026, Giant’s estimated Share of Search among ice Cube Tray brands worldwide peaked at 5% in April 2026 and was lowest at 2.4% in November 2025.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among ice Cube Tray brands worldwide peaked at 4.2% in January 2026 and was lowest at 2.8% in May 2026.
  • Across the 12 months ending September 2026, Square’s estimated Share of Search among ice Cube Tray brands worldwide peaked at 4.8% in June 2026 and was lowest at 1.6% in November 2025.
  • Across the 12 months ending September 2026, Square, Circle, Butterfly and Joie held steady: their estimated Share of Search among ice Cube Tray brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for ice Cube Tray brands worldwide in September 2026?

  1. In September 2026, Nespresso gained estimated Share of Search among ice Cube Tray brands worldwide, from 85.1% to 87%.

  2. In September 2026, Square lost estimated Share of Search among ice Cube Tray brands worldwide, from 3.4% to 2.6%.

  3. In September 2026, Giant lost estimated Share of Search among ice Cube Tray brands worldwide, from 4.2% to 3.5%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among ice Cube Tray brands worldwide, from 3.4% to 2.9%.

  5. In September 2026, Oxo rose from 5th to 3rd among ice Cube Tray brands worldwide.

  6. Estimated monthly branded searches for Joie worldwide rose 12.8% over 12 measured months, from 7.8K to 8.8K in September 2026.

  7. Estimated monthly branded searches for Butterfly worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

  8. Estimated monthly branded searches for Circle worldwide fell 18.1% over 12 measured months, from 16.6K to 13.6K in September 2026.

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