Brandwave

How popular isJoseph Joseph in search?

In September 2026, there were an estimated 110K branded searches for Joseph Joseph worldwide which is down 18.5% over the last 12 months. Joseph Joseph holds 3.8% estimated Share of Search among measuring cups brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Le Creuset52.1%
  2. KitchenAid30.7%
  3. Cuisinart5.7%
  4. Oxo3.8%
  5. All-Clad3.8%
  6. Joseph Joseph3.8%
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Where does Joseph Joseph compete?

Joseph Joseph is ranked in 22 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Measuring cups brands6th of 63.8%Shown below
Can opener brands5th of 55.1%Show ranking
Food storage brands4th of 66.3%Show ranking
Salad spinner brands3rd of 46.9%Show ranking
Kitchen timer brands4th of 67.7%Show ranking
Knife set brands4th of 68%Show ranking
Lemon juicer brands3rd of 310%Show ranking
Soap dispenser brands4th of 614.2%Show ranking
Mixing bowls brands4th of 420.8%Show ranking
Measuring jug brands3rd of 328.6%Show ranking
Bathroom accessory brands3rd of 629.9%Show ranking
Toilet brush brands2nd of 630.1%Show ranking
Compost caddy brands2nd of 631.8%Show ranking
Ironing boards2nd of 635.4%Show ranking
Laundry baskets2nd of 638.9%Show ranking
Carving fork brands2nd of 340%Show ranking
Cutting boards2nd of 642.1%Show ranking
Herb cutter brands2nd of 348.2%Show ranking
Kitchen utensil brands2nd of 348.2%Show ranking
Rolling pin brands2nd of 348.5%Show ranking
Trash can brands2nd of 350%Show ranking
Dish drainer brands1st of 352.6%Show ranking

Which measuring cups brands compete with Joseph Joseph?

Joseph Joseph against measuring cups brands worldwide, by month

Share of Search by month for Le Creuset, KitchenAid, Cuisinart, Oxo, All-Clad, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthLe CreusetKitchenAidCuisinartOxoAll-CladJoseph Joseph
Oct 202544.1%38.1%5.9%4%4%4%
Nov 202543.8%39%5.9%3.2%4.8%3.2%
Dec 202544.3%38.9%6%2.7%4.9%3.3%
Jan 202642.6%37.2%7%3.8%4.7%4.7%
Feb 202643%37.8%5.8%3.9%4.8%4.8%
Mar 202642.8%37.7%7.1%3.9%3.9%4.7%
Apr 202643.6%37.9%5.9%3.9%3.9%4.8%
May 202646.3%33.5%7.6%4.2%4.2%4.2%
Jun 202644.8%32%6.1%4%9%4%
Jul 202646.5%33.3%7.7%4.2%4.2%4.2%
Aug 202645.9%33.2%7.6%4.1%4.1%5.1%
Sep 202652.1%30.7%5.7%3.8%3.8%3.8%

  1. 1.Le Creuset

    52.1%

    Held 1st. 1.5M estimated branded searches, +23% vs prior month. Share +6.2 points.

  2. 2.KitchenAid

    30.7%

    Held 2nd. 884K estimated branded searches, 0% vs prior month. Share -2.5 points.

  3. 3.Cuisinart

    5.7%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -1.8 points.

  4. 4.Oxo

    3.8%

    Moved from 5th to 4th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.All-Clad

    3.8%

    Moved from 6th to 5th. 110K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Joseph Joseph

    3.8%

    Moved from 4th to 6th. 110K estimated branded searches, -18.5% vs prior month. Share -1.3 points.

Compare search popularity between Joseph Joseph and its closest rivals

Every comparison with Joseph Joseph

How has branded search demand for Joseph Joseph changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joseph Joseph worldwide fell from 135K to 110K.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among measuring cups brands worldwide peaked at 5.1% in August 2026 and was lowest at 3.2% in November 2025.

How did search popularity change for measuring cups brands worldwide in September 2026?

  1. In September 2026, Le Creuset gained estimated Share of Search among measuring cups brands worldwide, from 45.9% to 52.1%.

  2. In September 2026, KitchenAid lost estimated Share of Search among measuring cups brands worldwide, from 33.2% to 30.7%.

  3. In September 2026, Cuisinart lost estimated Share of Search among measuring cups brands worldwide, from 7.6% to 5.7%.

  4. In September 2026, Joseph Joseph lost estimated Share of Search among measuring cups brands worldwide, from 5.1% to 3.8%.

  5. All-Clad’s estimated Share of Search among measuring cups brands worldwide has lost ground for 3 months in a row, from 9% to 3.8% in September 2026.

  6. In September 2026, Oxo rose from 5th to 4th among measuring cups brands worldwide.

How is Joseph Joseph measured?

Brandwave collects information about searches that people make online using Joseph Joseph’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • joseph joseph

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How the Brand Demand Index is measured

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