Brandwave

Food storage brands:Which are searched most?

In September 2026, Tupperware was the most searched among food storage brands worldwide, with an estimated 1M branded searches and 56.9% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Tupperware56.9%
  2. Sistema20.9%
  3. Décor9.4%
  4. Joseph Joseph6.3%
  5. Lock&Lock3.7%
  6. Rubbermaid2.8%

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Share of SearchLeaderboard

Compare the lunchbox and food storage brands people pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among food storage brands worldwide, by month

Share of Search by month for Tupperware, Sistema, Décor, Joseph Joseph, Lock&Lock, Rubbermaid. The figures are in the table below the chart.

View monthly share of search table
MonthTupperwareSistemaDécorJoseph JosephLock&LockRubbermaid
Oct 202559.5%17.9%9.8%6.6%3.3%2.9%
Nov 202559.6%18%8.1%8.1%3.3%3%
Dec 202561.9%12.5%10.2%8.4%4%3.1%
Jan 202665%13.1%8.7%7.2%3.4%2.6%
Feb 202663.4%15.7%8.6%7%2.7%2.6%
Mar 202660.6%18.3%8.2%6.7%3.2%3%
Apr 202656.1%20.6%9.2%7.6%3.1%3.4%
May 202656.9%20.9%9.4%6.3%3.1%3.4%
Jun 202659.2%17.8%9.8%6.5%3.8%2.9%
Jul 202661.5%15.1%10.1%6.8%3.4%3%
Aug 202657.9%17.4%9.6%7.8%3.7%3.5%
Sep 202656.9%20.9%9.4%6.3%3.7%2.8%

This month’s ranking, September 2026

  1. 1.Tupperware

    56.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Sistema

    20.9%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.

  3. 3.Décor

    9.4%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.

  4. 4.Joseph Joseph

    6.3%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.

  5. 5.Lock&Lock

    3.7%

    Held 5th. 64.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Rubbermaid

    2.8%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.

Compare search popularity between leading brands

Which brand is most popular in search among food storage brands worldwide?

In September 2026, Tupperware was the most searched among food storage brands worldwide, with an estimated 1M branded searches and 56.9% estimated Share of Search within this set. Sistema is in 2nd place, 36 percentage points behind at 20.9% Share of Search.

Global food storage brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Tupperware59.5% → 56.9%65%Jan 202656.1%Apr 20261st
Sistema17.9% → 20.9%20.9%Sep 202612.5%Dec 20252nd
Décor9.8% → 9.4%10.2%Dec 20258.1%Nov 20253rd
Joseph Joseph6.6% → 6.3%8.4%Dec 20256.3%May 20264th
Lock&Lock3.3% → 3.7%4%Dec 20252.7%Feb 20265th
Rubbermaid2.9% → 2.8%3.5%Aug 20262.6%Feb 20266th

Each finding as a sentence

  • Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide decreased from 59.5% to 56.9%.
  • Across the 12 months ending September 2026, Sistema’s estimated Share of Search among food storage brands worldwide increased from 17.9% to 20.9%.
  • Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide peaked at 65% in January 2026 and was lowest at 56.1% in April 2026.
  • Across the 12 months ending September 2026, Sistema’s estimated Share of Search among food storage brands worldwide peaked at 20.9% in September 2026 and was lowest at 12.5% in December 2025.
  • Across the 12 months ending September 2026, Décor’s estimated Share of Search among food storage brands worldwide peaked at 10.2% in December 2025 and was lowest at 8.1% in November 2025.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among food storage brands worldwide peaked at 8.4% in December 2025 and was lowest at 6.3% in May 2026.
  • Across the 12 months ending September 2026, Lock&Lock’s estimated Share of Search among food storage brands worldwide peaked at 4% in December 2025 and was lowest at 2.7% in February 2026.
  • Across the 12 months ending September 2026, Décor, Joseph Joseph, Lock&Lock and Rubbermaid held steady: their estimated Share of Search among food storage brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for food storage brands worldwide in September 2026?

  1. In September 2026, Sistema gained estimated Share of Search among food storage brands worldwide, from 17.4% to 20.9%.

  2. In September 2026, Joseph Joseph lost estimated Share of Search among food storage brands worldwide, from 7.8% to 6.3%.

  3. In September 2026, Tupperware lost estimated Share of Search among food storage brands worldwide, from 57.9% to 56.9%.

  4. In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.

  5. Estimated monthly branded searches for Décor worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

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