How popular isTupperware in search?
In September 2026, there were an estimated 1M branded searches for Tupperware worldwide which is down 18% over the last 12 months. Tupperware holds 56.9% estimated Share of Search among food storage brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tupperware56.9%
Sistema20.9%
Décor9.4%
Joseph Joseph6.3%
Lock&Lock3.7%Rubbermaid2.8%
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Which food storage brands compete with Tupperware?
Share of Search by month for Tupperware, Sistema, Décor, Joseph Joseph, Lock&Lock, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Décor | Joseph Joseph | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 17.9% | 9.8% | 6.6% | 3.3% | 2.9% |
| Nov 2025 | 59.6% | 18% | 8.1% | 8.1% | 3.3% | 3% |
| Dec 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 4% | 3.1% |
| Jan 2026 | 65% | 13.1% | 8.7% | 7.2% | 3.4% | 2.6% |
| Feb 2026 | 63.4% | 15.7% | 8.6% | 7% | 2.7% | 2.6% |
| Mar 2026 | 60.6% | 18.3% | 8.2% | 6.7% | 3.2% | 3% |
| Apr 2026 | 56.1% | 20.6% | 9.2% | 7.6% | 3.1% | 3.4% |
| May 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| Jun 2026 | 59.2% | 17.8% | 9.8% | 6.5% | 3.8% | 2.9% |
| Jul 2026 | 61.5% | 15.1% | 10.1% | 6.8% | 3.4% | 3% |
| Aug 2026 | 57.9% | 17.4% | 9.6% | 7.8% | 3.7% | 3.5% |
| Sep 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.7% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 1M | 0% | -1 points | |
| 2, held 2nd | 20.9% | 368K | +22.3% | +3.5 points | |
| 3, held 3rd | 9.4% | 165K | 0% | -0.2 points | |
| 4, held 4th | 6.3% | 110K | -18.5% | -1.6 points | |
| 5, held 5th | 3.7% | 64.3K | 0% | -0.1 points | |
| 6, held 6th | 2.8% | 49.5K | -18.2% | -0.7 points |
56.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Sistema20.9%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
3.
Décor9.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.3%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.7%
Held 5th. 64.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.8%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Tupperware and its closest rivals
How has branded search demand for Tupperware changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tupperware worldwide fell from 1.2M to 1M.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide decreased from 59.5% to 56.9%.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide peaked at 65% in January 2026 and was lowest at 56.1% in April 2026.
How did search popularity change for food storage brands worldwide in September 2026?
5 changes
In September 2026, Sistema gained estimated Share of Search among food storage brands worldwide, from 17.4% to 20.9%.
In September 2026, Joseph Joseph lost estimated Share of Search among food storage brands worldwide, from 7.8% to 6.3%.
In September 2026, Tupperware lost estimated Share of Search among food storage brands worldwide, from 57.9% to 56.9%.
In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.
Estimated monthly branded searches for Décor worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Where does Tupperware compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Measuring spoons brands | 3rd of 4 | 25.5% | Show ranking |
| Food storage container brands | 1st of 6 | 56.6% | Show ranking |
| Food storage brands | 1st of 6 | 56.9% | Shown above |
| Potato peeler brands | 1st of 3 | 63.3% | Show ranking |
How is Tupperware measured?
Brandwave collects information about searches that people make online using Tupperware’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- tupperware
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Is Tupperware your brand?
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