How popular isDécor in search?
In September 2026, there were an estimated 165K branded searches for Décor worldwide which is down 17.9% over the last 12 months. Décor holds 9.4% estimated Share of Search among food storage brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Tupperware56.9%
Sistema20.9%
Décor9.4%
Joseph Joseph6.3%
Lock&Lock3.7%Rubbermaid2.8%
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Which food storage brands compete with Décor?
Share of Search by month for Tupperware, Sistema, Décor, Joseph Joseph, Lock&Lock, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Décor | Joseph Joseph | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 17.9% | 9.8% | 6.6% | 3.3% | 2.9% |
| Nov 2025 | 59.6% | 18% | 8.1% | 8.1% | 3.3% | 3% |
| Dec 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 4% | 3.1% |
| Jan 2026 | 65% | 13.1% | 8.7% | 7.2% | 3.4% | 2.6% |
| Feb 2026 | 63.4% | 15.7% | 8.6% | 7% | 2.7% | 2.6% |
| Mar 2026 | 60.6% | 18.3% | 8.2% | 6.7% | 3.2% | 3% |
| Apr 2026 | 56.1% | 20.6% | 9.2% | 7.6% | 3.1% | 3.4% |
| May 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| Jun 2026 | 59.2% | 17.8% | 9.8% | 6.5% | 3.8% | 2.9% |
| Jul 2026 | 61.5% | 15.1% | 10.1% | 6.8% | 3.4% | 3% |
| Aug 2026 | 57.9% | 17.4% | 9.6% | 7.8% | 3.7% | 3.5% |
| Sep 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.7% | 2.8% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56.9% | 1M | 0% | -1 points | |
| 2, held 2nd | 20.9% | 368K | +22.3% | +3.5 points | |
| 3, held 3rd | 9.4% | 165K | 0% | -0.2 points | |
| 4, held 4th | 6.3% | 110K | -18.5% | -1.6 points | |
| 5, held 5th | 3.7% | 64.3K | 0% | -0.1 points | |
| 6, held 6th | 2.8% | 49.5K | -18.2% | -0.7 points |
56.9%
Held 1st. 1M estimated branded searches, 0% vs prior month. Share -1 points.
2.
Sistema20.9%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +3.5 points.
3.
Décor9.4%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.3%
Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -1.6 points.
3.7%
Held 5th. 64.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
2.8%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.7 points.
Compare search popularity between Décor and its closest rivals
Every comparison with Décor
5 comparisons
How has branded search demand for Décor changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Décor worldwide fell from 201K to 165K.
- Across the 12 months ending September 2026, Décor’s estimated Share of Search among food storage brands worldwide peaked at 10.2% in December 2025 and was lowest at 8.1% in November 2025.
How did search popularity change for food storage brands worldwide in September 2026?
5 changes
In September 2026, Sistema gained estimated Share of Search among food storage brands worldwide, from 17.4% to 20.9%.
In September 2026, Joseph Joseph lost estimated Share of Search among food storage brands worldwide, from 7.8% to 6.3%.
In September 2026, Tupperware lost estimated Share of Search among food storage brands worldwide, from 57.9% to 56.9%.
In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.
Estimated monthly branded searches for Décor worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
How is Décor measured?
Brandwave collects information about searches that people make online using Décor’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- decor
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