Rubbermaid vs Tupperware:Which is searched more?
In September 2026, Tupperware had more branded searches than Rubbermaid among food storage brands worldwide. Tupperware was estimated to have 1M branded searches compared to Rubbermaid’s 49.5K, and held a 56.9% Share of Search versus Rubbermaid’s 2.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Rubbermaid or Tupperware?
Compare the lunchbox and food storage brands people pack food in. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Tupperware, Rubbermaid. The figures are in the table below the chart.
View monthly share of search table
| Month | Tupperware | Sistema | Décor | Joseph Joseph | Lock&Lock | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 59.5% | 17.9% | 9.8% | 6.6% | 3.3% | 2.9% |
| Nov 2025 | 59.6% | 18% | 8.1% | 8.1% | 3.3% | 3% |
| Dec 2025 | 61.9% | 12.5% | 10.2% | 8.4% | 4% | 3.1% |
| Jan 2026 | 65% | 13.1% | 8.7% | 7.2% | 3.4% | 2.6% |
| Feb 2026 | 63.4% | 15.7% | 8.6% | 7% | 2.7% | 2.6% |
| Mar 2026 | 60.6% | 18.3% | 8.2% | 6.7% | 3.2% | 3% |
| Apr 2026 | 56.1% | 20.6% | 9.2% | 7.6% | 3.1% | 3.4% |
| May 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.1% | 3.4% |
| Jun 2026 | 59.2% | 17.8% | 9.8% | 6.5% | 3.8% | 2.9% |
| Jul 2026 | 61.5% | 15.1% | 10.1% | 6.8% | 3.4% | 3% |
| Aug 2026 | 57.9% | 17.4% | 9.6% | 7.8% | 3.7% | 3.5% |
| Sep 2026 | 56.9% | 20.9% | 9.4% | 6.3% | 3.7% | 2.8% |
How has the Rubbermaid and Tupperware comparison changed over the last 12 months?
3 findings
- Tupperware was ahead of Rubbermaid in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Rubbermaid’s estimated Share of Search among food storage brands worldwide moved from 2.9% to 2.8%, and its estimated monthly branded searches moved from 60.5K to 49.5K.
- Across the 12 months ending September 2026, Tupperware’s estimated Share of Search among food storage brands worldwide moved from 59.5% to 56.9%, and its estimated monthly branded searches moved from 1.2M to 1M.
How did search popularity change for food storage brands worldwide in September 2026?
2 changes
In September 2026, Tupperware lost estimated Share of Search among food storage brands worldwide, from 57.9% to 56.9%.
In September 2026, Rubbermaid lost estimated Share of Search among food storage brands worldwide, from 3.5% to 2.8%.
Other head-to-heads among food storage brands
How each brand is measured
Brandwave collects information about searches that people make online using Rubbermaid’s and Tupperware’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Rubbermaid
1 branded search term
- rubbermaid
Tupperware
1 branded search term
- tupperware
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.