Brandwave

Herb cutter brands:Which are searched most?

Oxo and Joseph Joseph share the highest estimated Share of Search among herb cutter brands worldwide, at 48.3% and 48.2% in September 2026. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oxo48.3%
  2. Joseph Joseph48.2%
  3. Zyliss3.5%

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Share of SearchLeaderboard

Compare the herb cutter brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among herb cutter brands worldwide, by month

Share of Search by month for Oxo, Joseph Joseph, Zyliss. The figures are in the table below the chart.

View monthly share of search table
MonthOxoJoseph JosephZyliss
Oct 202548.3%48.2%3.5%
Nov 202548.3%48.2%3.5%
Dec 202543.3%52.8%3.9%
Jan 202643.4%52.8%3.9%
Feb 202643.2%52.9%3.9%
Mar 202643.2%52.9%3.9%
Apr 202643.5%53.3%3.2%
May 202648.3%48.2%3.5%
Jun 202648.3%48.2%3.5%
Jul 202648.3%48.2%3.5%
Aug 202643.5%53.3%3.2%
Sep 202648.3%48.2%3.5%

This month’s ranking, September 2026

  1. 1.Oxo

    48.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.

  3. 3.Zyliss

    3.5%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among herb cutter brands worldwide?

Oxo and Joseph Joseph share the highest estimated Share of Search among herb cutter brands worldwide, at 48.3% and 48.2% in September 2026.

Global herb cutter brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Oxo48.3%48.3%May 202643.2%Feb 20261st
Joseph Joseph48.2%53.3%Apr 202648.2%May 20262nd
Zyliss3.5%3.9%Feb 20263.2%Apr 20263rd

Each finding as a sentence

  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among herb cutter brands worldwide peaked at 48.3% in May 2026 and was lowest at 43.2% in February 2026.
  • Across the 12 months ending September 2026, Joseph Joseph’s estimated Share of Search among herb cutter brands worldwide peaked at 53.3% in April 2026 and was lowest at 48.2% in May 2026.
  • Across the 12 months ending September 2026, Oxo, Joseph Joseph and Zyliss held steady: their estimated Share of Search among herb cutter brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for herb cutter brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to become the leader among herb cutter brands worldwide, with 48.3% estimated Share of Search.

  2. In September 2026, Joseph Joseph lost estimated Share of Search among herb cutter brands worldwide, from 53.3% to 48.2%.

  3. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How the Brand Demand Index is measured

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