Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 48.3% estimated Share of Search among herb cutter brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Oxo48.3%
  2. Joseph Joseph48.2%
  3. Zyliss3.5%
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Which herb cutter brands compete with Oxo?

Oxo against herb cutter brands worldwide, by month

Share of Search by month for Oxo, Joseph Joseph, Zyliss. The figures are in the table below the chart.

View monthly share of search table
MonthOxoJoseph JosephZyliss
Oct 202548.3%48.2%3.5%
Nov 202548.3%48.2%3.5%
Dec 202543.3%52.8%3.9%
Jan 202643.4%52.8%3.9%
Feb 202643.2%52.9%3.9%
Mar 202643.2%52.9%3.9%
Apr 202643.5%53.3%3.2%
May 202648.3%48.2%3.5%
Jun 202648.3%48.2%3.5%
Jul 202648.3%48.2%3.5%
Aug 202643.5%53.3%3.2%
Sep 202648.3%48.2%3.5%

  1. 1.Oxo

    48.3%

    Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +4.8 points.

  2. 2.Joseph Joseph

    48.2%

    Moved from 1st to 2nd. 110K estimated branded searches, -18.5% vs prior month. Share -5.1 points.

  3. 3.Zyliss

    3.5%

    Held 3rd. 8.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among herb cutter brands worldwide peaked at 48.3% in May 2026 and was lowest at 43.2% in February 2026.

How did search popularity change for herb cutter brands worldwide in September 2026?

  1. In September 2026, Oxo overtook Joseph Joseph to become the leader among herb cutter brands worldwide, with 48.3% estimated Share of Search.

  2. In September 2026, Joseph Joseph lost estimated Share of Search among herb cutter brands worldwide, from 53.3% to 48.2%.

  3. Estimated monthly branded searches for Zyliss worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 82.2%Show ranking
Measuring cups brands4th of 63.8%Show ranking
BBQ tool brands4th of 65.4%Show ranking
Loaf pan brands3rd of 65.7%Show ranking
Food storage container brands4th of 66.3%Show ranking
Kitchen scale brands3rd of 56.9%Show ranking
Box grater brands3rd of 37%Show ranking
Burr grinder brands3rd of 37%Show ranking
Kitchen timer brands3rd of 67.7%Show ranking
Grill brush brands3rd of 68.9%Show ranking
Potato peeler brands2nd of 39.9%Show ranking
Lemon juicer brands2nd of 310%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 413.2%Show ranking
Soap dispenser brands3rd of 614.3%Show ranking
Mixing bowls brands2nd of 420.9%Show ranking
Jar opener brands2nd of 523.8%Show ranking
Food scale brands2nd of 526.9%Show ranking
Measuring jug brands2nd of 328.6%Show ranking
Toilet brush brands1st of 630.2%Show ranking
Cutting boards1st of 642.2%Show ranking
Herb cutter brands1st of 348.3%Shown above
Kitchen utensil brands1st of 348.3%Show ranking
Rolling pin brands1st of 348.6%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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