Massel vs Oxo:Which is more popular by branded search?

Name: Massel vs Oxo: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Massel had more branded searches than Oxo among stock cubes worldwide. Massel was estimated to have 480 branded searches compared to Oxo’s 260, and held a 0.06% Share of Search versus Oxo’s 0.03%. These are worldwide searches for English-language branded terms.

Share of Search among stock cubes worldwide in August 2026Which is more popular in search, Massel or Oxo?

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Which is more popular in search, Massel or Oxo?

Compare the stock cubes shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Massel and Oxo among stock cubes worldwide, by month

Month	Maggi	Campbell's	Knorr	Bovril	Massel	Oxo
Oct 2025	45.6%	37.3%	16.7%	0.3%	0.05%	0.03%
Nov 2025	26.8%	32.8%	40.1%	0.21%	0.02%	0.02%
Dec 2025	45.6%	37.3%	16.7%	0.3%	0.04%	0.04%
Jan 2026	53.9%	29.5%	16.2%	0.35%	0.05%	0.07%
Feb 2026	50.6%	33.8%	15.1%	0.33%	0.04%	0.04%
Mar 2026	54%	29.5%	16.2%	0.16%	0.05%	0.03%
Apr 2026	50.7%	33.9%	15.2%	0.18%	0.05%	0.04%
May 2026	55.7%	30.4%	13.6%	0.12%	0.07%	0.04%
Jun 2026	50.7%	33.9%	15.1%	0.18%	0.08%	0.04%
Jul 2026	50.7%	33.9%	15.2%	0.14%	0.08%	0.04%
Aug 2026	55.7%	30.4%	13.6%	0.16%	0.06%	0.03%
Sep 2026	—	—	—	—	—	—

How has the Massel and Oxo comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 11 months ending August 2026: Oxo took it in January 2026, Massel took it in February 2026.
Across the 11 months ending August 2026, Massel’s estimated Share of Search among stock cubes worldwide moved from 0.05% to 0.06%, and its estimated monthly branded searches moved from 390 to 480.
Across the 11 months ending August 2026, Oxo’s estimated Share of Search among stock cubes worldwide held steady at 0.03%, and its estimated monthly branded searches held steady at 260.

How did search popularity change for stock cubes worldwide in August 2026?

1 change

Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Massel’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.