Brandwave

How popular isOxo in search?

In August 2026, there were an estimated 260 branded searches for Oxo worldwide which held steady over the last 11 months. Oxo holds 0.03% estimated Share of Search among stock cubes worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Maggi55.7%
  2. Campbell's30.4%
  3. Knorr13.6%
  4. Bovril0.16%
  5. Massel0.06%
  6. Oxo0.03%
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Which stock cubes compete with Oxo?

Oxo against stock cubes worldwide, by month

Share of Search by month for Maggi, Campbell's, Knorr, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthMaggiCampbell'sKnorrBovrilMasselOxo
Oct 202545.6%37.3%16.7%0.3%0.05%0.03%
Nov 202526.8%32.8%40.1%0.21%0.02%0.02%
Dec 202545.6%37.3%16.7%0.3%0.04%0.04%
Jan 202653.9%29.5%16.2%0.35%0.05%0.07%
Feb 202650.6%33.8%15.1%0.33%0.04%0.04%
Mar 202654%29.5%16.2%0.16%0.05%0.03%
Apr 202650.7%33.9%15.2%0.18%0.05%0.04%
May 202655.7%30.4%13.6%0.12%0.07%0.04%
Jun 202650.7%33.9%15.1%0.18%0.08%0.04%
Jul 202650.7%33.9%15.2%0.14%0.08%0.04%
Aug 202655.7%30.4%13.6%0.16%0.06%0.03%
Sep 2026——————

  1. 1.Maggi

    55.7%

    Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +5 points.

  2. 2.Campbell's

    30.4%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -3.4 points.

  3. 3.Knorr

    13.6%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -1.5 points.

  4. 4.Bovril

    0.16%

    Held 4th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

  5. 5.Massel

    0.06%

    Held 5th. 480 estimated branded searches, -18.6% vs prior month. Share 0 points.

  6. 6.Oxo

    0.03%

    Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Oxo and its closest rivals

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Oxo worldwide held steady at 260.
  • Across the 11 months ending August 2026, Oxo’s estimated Share of Search among stock cubes worldwide held steady at 0.03%.

How did search popularity change for stock cubes worldwide in August 2026?

  1. In August 2026, Maggi gained estimated Share of Search among stock cubes worldwide, from 50.7% to 55.7%.

  2. In August 2026, Campbell's lost estimated Share of Search among stock cubes worldwide, from 33.9% to 30.4%.

  3. In August 2026, Knorr lost estimated Share of Search among stock cubes worldwide, from 15.2% to 13.6%.

  4. Estimated monthly branded searches for Massel worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  5. Estimated monthly branded searches for Bovril worldwide fell 45.8% over 11 measured months, from 2.4K to 1.3K in August 2026.

Where does Oxo compete?

Oxo is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bbq tool brands6th of 60.01%Show ranking
Food storage container brands6th of 60.01%Show ranking
Kitchen scale brands5th of 50.02%Show ranking
Kitchen timer brands6th of 60.02%Show ranking
Soap dispenser brands6th of 60.03%Show ranking
Stock cubes6th of 60.03%Shown above
Toilet brush brands5th of 60.09%Show ranking
Cutting boards6th of 60.15%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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