Brandwave

How popular isOxo in search?

In September 2026, there were an estimated 120K branded searches for Oxo worldwide which is down 17.2% over the last 12 months. Oxo holds 7.5% estimated Share of Search among box grater brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. KitchenAid79.3%
  2. Cuisinart13.2%
  3. Oxo7.5%
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Which box grater brands compete with Oxo?

Oxo against box grater brands worldwide, by month

Share of Search by month for KitchenAid, Cuisinart, Oxo. The figures are in the table below the chart.

View monthly share of search table
MonthKitchenAidCuisinartOxo
Oct 202582%11.5%6.5%
Nov 202582.8%12.1%5.1%
Dec 202583.4%12.5%4.1%
Jan 202677.3%16.5%6.3%
Feb 202680.5%12.9%6.6%
Mar 202678.7%15.1%6.2%
Apr 202681.5%11.8%6.7%
May 202678%14.8%7.1%
Jun 202678.1%14.1%7.8%
Jul 202677.1%15.5%7.4%
Aug 202676.5%15.9%7.5%
Sep 202679.3%13.2%7.5%

  1. 1.KitchenAid

    79.3%

    Held 1st. 1.3M estimated branded searches, +4.5% vs prior month. Share +2.7 points.

  2. 2.Cuisinart

    13.2%

    Held 2nd. 213K estimated branded searches, -16% vs prior month. Share -2.7 points.

  3. 3.Oxo

    7.5%

    Held 3rd. 120K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Oxo and its closest rivals

Every comparison with Oxo

How has branded search demand for Oxo changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Oxo worldwide fell from 145K to 120K.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among box grater brands worldwide increased from 6.5% to 7.5%.
  • Across the 12 months ending September 2026, Oxo’s estimated Share of Search among box grater brands worldwide peaked at 7.8% in June 2026 and was lowest at 4.1% in December 2025.

How did search popularity change for box grater brands worldwide in September 2026?

  1. In September 2026, KitchenAid gained estimated Share of Search among box grater brands worldwide, from 76.5% to 79.3%.

  2. In September 2026, Cuisinart lost estimated Share of Search among box grater brands worldwide, from 15.9% to 13.2%.

  3. Estimated monthly branded searches for Oxo worldwide fell 17.2% over 12 measured months, from 145K to 120K in September 2026.

Where does Oxo compete?

Oxo is ranked in 24 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Coffee maker brands6th of 81.9%Show ranking
Measuring cups brands5th of 63.6%Show ranking
BBQ tool brands4th of 64.8%Show ranking
Kitchen scale brands3rd of 55.2%Show ranking
Loaf pan brands4th of 66%Show ranking
Kitchen timer brands3rd of 66.5%Show ranking
Food storage container brands4th of 66.8%Show ranking
Box grater brands3rd of 37.5%Shown above
Burr grinder brands3rd of 37.5%Show ranking
Potato peeler brands3rd of 37.6%Show ranking
Lemon juicer brands2nd of 38%Show ranking
Grill brush brands3rd of 69.3%Show ranking
Stock cubes3rd of 611.6%Show ranking
Tea infuser brands3rd of 414.2%Show ranking
Soap dispenser brands3rd of 615.3%Show ranking
Mixing bowls brands3rd of 420.5%Show ranking
Jar opener brands2nd of 525.4%Show ranking
Food scale brands2nd of 527.4%Show ranking
Measuring jug brands2nd of 330.4%Show ranking
Toilet brush brands1st of 631.1%Show ranking
Cutting boards1st of 644.3%Show ranking
Rolling pin brands1st of 347.7%Show ranking
Herb cutter brands1st of 350.4%Show ranking
Kitchen utensil brands1st of 350.4%Show ranking

How is Oxo measured?

Brandwave collects information about searches that people make online using Oxo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • oxo
  • oxo cubes
  • oxo soup

Do you work for Oxo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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