Minky vs Oxo:Which is more popular by branded search?
In August 2026, Oxo had more branded searches than Minky among toilet brush brands worldwide. Oxo was estimated to have 260 branded searches compared to Minky’s 110, and held a 0.09% Share of Search versus Minky’s 0.04%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Minky or Oxo?
Compare the toilet brush brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Oxo, Minky. The figures are in the table below the chart.
View monthly share of search table
| Month | Joseph Joseph | Full Circle | Simplehuman | Croydex | Oxo | Minky |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.6% | 27.7% | 18.5% | 3% | 0.1% | 0.05% |
| Nov 2025 | 56% | 20.5% | 20.5% | 2.8% | 0.11% | 0.04% |
| Dec 2025 | 57.3% | 14.1% | 25.7% | 2.8% | 0.11% | 0.02% |
| Jan 2026 | 53.5% | 19.6% | 24% | 2.6% | 0.19% | 0.05% |
| Feb 2026 | 51.3% | 23% | 23% | 2.5% | 0.1% | 0.1% |
| Mar 2026 | 53.6% | 19.6% | 24% | 2.6% | 0.1% | 0.06% |
| Apr 2026 | 51.6% | 23.1% | 23.1% | 2.1% | 0.1% | 0.04% |
| May 2026 | 43.9% | 29.6% | 24.2% | 2.2% | 0.13% | 0.04% |
| Jun 2026 | 46% | 30.9% | 20.7% | 2.3% | 0.11% | 0.04% |
| Jul 2026 | 46.5% | 25.6% | 25.6% | 2.3% | 0.11% | 0.04% |
| Aug 2026 | 46.8% | 25.6% | 25.6% | 1.9% | 0.09% | 0.04% |
| Sep 2026 | — | — | — | — | — | — |
How has the Minky and Oxo comparison changed over the last 12 months?
3 findings
- Oxo was ahead of Minky in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Minky’s estimated Share of Search among toilet brush brands worldwide moved from 0.05% to 0.04%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 11 months ending August 2026, Oxo’s estimated Share of Search among toilet brush brands worldwide moved from 0.1% to 0.09%, and its estimated monthly branded searches held steady at 260.
How did search popularity change for toilet brush brands worldwide in August 2026?
1 change
Estimated monthly branded searches for Minky worldwide fell 21.4% over 11 measured months, from 140 to 110 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Minky’s and Oxo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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