Iris Ohyama vs Joseph Joseph:Which is more popular by branded search?

Name: Iris Ohyama vs Joseph Joseph: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than Iris Ohyama among laundry baskets worldwide. Joseph Joseph was estimated to have 135K branded searches compared to Iris Ohyama’s 22.2K, and held a 40.1% Share of Search versus Iris Ohyama’s 6.6%. These are worldwide searches for English-language branded terms.

Share of Search among laundry baskets worldwide in August 2026Which is more popular in search, Iris Ohyama or Joseph Joseph?

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Which is more popular in search, Iris Ohyama or Joseph Joseph?

Compare the laundry baskets shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Iris Ohyama and Joseph Joseph among laundry baskets worldwide, by month

Month	Brabantia	Joseph Joseph	Curver	Iris Ohyama	Muji	Wham
Oct 2025	31.4%	46.8%	7.7%	7.7%	6.3%	0.14%
Nov 2025	32.2%	48.3%	6.5%	6.5%	6.5%	0.09%
Dec 2025	28.4%	51.8%	5.7%	7%	7%	0.1%
Jan 2026	32.2%	48.2%	6.5%	6.5%	6.5%	0.14%
Feb 2026	36.7%	45%	6%	6%	6%	0.13%
Mar 2026	39.5%	39.5%	6.5%	6.5%	7.9%	0.11%
Apr 2026	35.7%	43.8%	5.9%	7.2%	7.2%	0.13%
May 2026	43.8%	35.7%	5.9%	7.2%	7.2%	0.13%
Jun 2026	34.3%	41.6%	6.9%	10.3%	6.9%	0.15%
Jul 2026	38.9%	38.9%	6.4%	7.8%	7.8%	0.11%
Aug 2026	40.1%	40.1%	6.6%	6.6%	6.6%	0.12%
Sep 2026	—	—	—	—	—	—

How has the Iris Ohyama and Joseph Joseph comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of Iris Ohyama in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide moved from 7.7% to 6.6%, and its estimated monthly branded searches held steady at 22.2K.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among laundry baskets worldwide moved from 46.8% to 40.1%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for laundry baskets worldwide in August 2026?

2 changes

In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.

How each brand is measured

Brandwave collects information about searches that people make online using Iris Ohyama’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.