How popular isIris Ohyama in search?
In August 2026, there were an estimated 22.2K branded searches for Iris Ohyama worldwide which held steady over the last 11 months. Iris Ohyama holds 6.6% estimated Share of Search among laundry baskets worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Brabantia40.1%
Joseph Joseph40.1%- Curver6.6%
- Iris Ohyama6.6%
- Muji6.6%
- Wham0.12%
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Which laundry baskets compete with Iris Ohyama?
Share of Search by month for Brabantia, Joseph Joseph, Curver, Iris Ohyama, Muji. The figures are in the table below the chart.
View monthly share of search table
| Month | Brabantia | Joseph Joseph | Curver | Iris Ohyama | Muji | Wham |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.4% | 46.8% | 7.7% | 7.7% | 6.3% | 0.14% |
| Nov 2025 | 32.2% | 48.3% | 6.5% | 6.5% | 6.5% | 0.09% |
| Dec 2025 | 28.4% | 51.8% | 5.7% | 7% | 7% | 0.1% |
| Jan 2026 | 32.2% | 48.2% | 6.5% | 6.5% | 6.5% | 0.14% |
| Feb 2026 | 36.7% | 45% | 6% | 6% | 6% | 0.13% |
| Mar 2026 | 39.5% | 39.5% | 6.5% | 6.5% | 7.9% | 0.11% |
| Apr 2026 | 35.7% | 43.8% | 5.9% | 7.2% | 7.2% | 0.13% |
| May 2026 | 43.8% | 35.7% | 5.9% | 7.2% | 7.2% | 0.13% |
| Jun 2026 | 34.3% | 41.6% | 6.9% | 10.3% | 6.9% | 0.15% |
| Jul 2026 | 38.9% | 38.9% | 6.4% | 7.8% | 7.8% | 0.11% |
| Aug 2026 | 40.1% | 40.1% | 6.6% | 6.6% | 6.6% | 0.12% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.1% | 135K | +22.7% | +1.2 points | |
| 2, held 2nd | 40.1% | 135K | +22.7% | +1.2 points | |
| 3, moved from 5th to 3rd | 6.6% | 22.2K | +22.7% | +0.2 pointsmoved from 5th to 3rd | |
| 4, moved from 3rd to 4th | 6.6% | 22.2K | 0% | -1.3 pointsmoved from 3rd to 4th | |
| 5, moved from 4th to 5th | 6.6% | 22.2K | 0% | -1.3 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.12% | 390 | +21.9% | 0 points |
40.1%
Held 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
40.1%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.2 points.
3.Curver
6.6%
Moved from 5th to 3rd. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.2 points.
6.6%
Moved from 3rd to 4th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.
5.Muji
6.6%
Moved from 4th to 5th. 22.2K estimated branded searches, 0% vs prior month. Share -1.3 points.
6.Wham
0.12%
Held 6th. 390 estimated branded searches, +21.9% vs prior month. Share 0 points.
Compare search popularity between Iris Ohyama and its closest rivals
How has branded search demand for Iris Ohyama changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Iris Ohyama worldwide held steady at 22.2K.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide decreased from 7.7% to 6.6%.
- Across the 11 months ending August 2026, Iris Ohyama’s estimated Share of Search among laundry baskets worldwide peaked at 10.3% in June 2026 and was lowest at 6% in February 2026.
How did search popularity change for laundry baskets worldwide in August 2026?
5 changes
In August 2026, Brabantia gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Joseph Joseph gained estimated Share of Search among laundry baskets worldwide, from 38.9% to 40.1%.
In August 2026, Iris Ohyama lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
In August 2026, Muji lost estimated Share of Search among laundry baskets worldwide, from 7.8% to 6.6%.
In August 2026, Curver rose from 5th to 3rd among laundry baskets worldwide.
Where does Iris Ohyama compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Laundry baskets | 4th of 6 | 6.6% | Shown above |
| Storage baskets | 4th of 6 | 8% | Show ranking |
How is Iris Ohyama measured?
Brandwave collects information about searches that people make online using Iris Ohyama’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- iris ohyama
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