Brandwave

Command vs Joseph Joseph:Which is more popular by branded search?

In August 2026, Command had more branded searches than Joseph Joseph among soap dispenser brands worldwide. Command was estimated to have 368K branded searches compared to Joseph Joseph’s 135K, and held a 43.4% Share of Search versus Joseph Joseph’s 15.9%. These are worldwide searches for English-language branded terms.

Share of Search among soap dispenser brands worldwide in August 2026Which is more popular in search, Command or Joseph Joseph?
Command43.4%368K searches
vs
Joseph Joseph15.9%135K searches

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Which is more popular in search, Command or Joseph Joseph?

Compare the soap dispenser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Command and Joseph Joseph among soap dispenser brands worldwide, by month

Share of Search by month for Command, Joseph Joseph. The figures are in the table below the chart.

View monthly share of search table
MonthCommandJoseph JosephUmbraYamazakiSimplehumanOxo
Oct 202543.2%15.8%19.3%15.8%5.8%0.03%
Nov 202539.8%17.9%17.9%17.9%6.5%0.03%
Dec 202540.6%18.2%14.9%18.2%8.2%0.04%
Jan 202646.9%17.2%14.1%14.1%7.7%0.06%
Feb 202639.3%17.6%17.6%17.6%7.9%0.03%
Mar 202644.1%16.2%16.2%16.2%7.3%0.03%
Apr 202642.6%15.6%15.6%19.1%7%0.03%
May 202614.3%5.2%71.2%6.4%2.9%0.02%
Jun 202641.2%15.1%18.5%18.5%6.8%0.04%
Jul 202642%15.3%15.3%18.8%8.4%0.04%
Aug 202643.4%15.9%15.9%15.9%8.7%0.03%
Sep 2026——————

How has the Command and Joseph Joseph comparison changed over the last 12 months?

  • Command was ahead of Joseph Joseph in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide moved from 43.2% to 43.4%, and its estimated monthly branded searches held steady at 368K.
  • Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among soap dispenser brands worldwide moved from 15.8% to 15.9%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for soap dispenser brands worldwide in August 2026?

  1. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.

  2. In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.

How each brand is measured

Brandwave collects information about searches that people make online using Command’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Command

1 branded search term

  • command

Joseph Joseph

1 branded search term

  • joseph joseph

How the Brand Demand Index is measured

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