How popular isCommand in search?
In August 2026, there were an estimated 368K branded searches for Command worldwide which held steady over the last 11 months. Command holds 43.4% estimated Share of Search among soap dispenser brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
- Command43.4%
Joseph Joseph15.9%- Umbra15.9%
- Yamazaki15.9%
- Simplehuman8.7%
Oxo0.03%
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Which soap dispenser brands compete with Command?
Share of Search by month for Command, Joseph Joseph, Umbra, Yamazaki, Simplehuman. The figures are in the table below the chart.
View monthly share of search table
| Month | Command | Joseph Joseph | Umbra | Yamazaki | Simplehuman | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 19.3% | 15.8% | 5.8% | 0.03% |
| Nov 2025 | 39.8% | 17.9% | 17.9% | 17.9% | 6.5% | 0.03% |
| Dec 2025 | 40.6% | 18.2% | 14.9% | 18.2% | 8.2% | 0.04% |
| Jan 2026 | 46.9% | 17.2% | 14.1% | 14.1% | 7.7% | 0.06% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% | 0.03% |
| Mar 2026 | 44.1% | 16.2% | 16.2% | 16.2% | 7.3% | 0.03% |
| Apr 2026 | 42.6% | 15.6% | 15.6% | 19.1% | 7% | 0.03% |
| May 2026 | 14.3% | 5.2% | 71.2% | 6.4% | 2.9% | 0.02% |
| Jun 2026 | 41.2% | 15.1% | 18.5% | 18.5% | 6.8% | 0.04% |
| Jul 2026 | 42% | 15.3% | 15.3% | 18.8% | 8.4% | 0.04% |
| Aug 2026 | 43.4% | 15.9% | 15.9% | 15.9% | 8.7% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.4% | 368K | +22.3% | +1.4 points | |
| 2, moved from 3rd to 2nd | 15.9% | 135K | +22.7% | +0.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 4th to 3rd | 15.9% | 135K | +22.7% | +0.6 pointsmoved from 4th to 3rd | |
| 4, moved from 2nd to 4th | 15.9% | 135K | 0% | -2.9 pointsmoved from 2nd to 4th | |
| 5, held 5th | 8.7% | 74K | +22.3% | +0.3 points | |
| 6, held 6th | 0.03% | 260 | 0% | 0 points |
1.Command
43.4%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
15.9%
Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
3.Umbra
15.9%
Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +0.6 points.
4.Yamazaki
15.9%
Moved from 2nd to 4th. 135K estimated branded searches, 0% vs prior month. Share -2.9 points.
8.7%
Held 5th. 74K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
6.
Oxo0.03%
Held 6th. 260 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Command and its closest rivals
How has branded search demand for Command changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Command worldwide held steady at 368K.
- Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide peaked at 46.9% in January 2026 and was lowest at 14.3% in May 2026.
How did search popularity change for soap dispenser brands worldwide in August 2026?
5 changes
In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among soap dispenser brands worldwide, at 15.9%.
In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.
In August 2026, Yamazaki lost estimated Share of Search among soap dispenser brands worldwide, from 18.8% to 15.9%.
Simplehuman’s estimated Share of Search among soap dispenser brands worldwide has gained ground for 3 months in a row, from 2.9% to 8.7% in August 2026.
How is Command measured?
Brandwave collects information about searches that people make online using Command’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- command
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