Command vs Umbra:Which is more popular by branded search?
In August 2026, Command had more branded searches than Umbra among soap dispenser brands worldwide. Command was estimated to have 368K branded searches compared to Umbra’s 135K, and held a 43.4% Share of Search versus Umbra’s 15.9%. These are worldwide searches for English-language branded terms.
Follow Command vs Umbra and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Command or Umbra?
Compare the soap dispenser brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Command, Umbra. The figures are in the table below the chart.
View monthly share of search table
| Month | Command | Joseph Joseph | Umbra | Yamazaki | Simplehuman | Oxo |
|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 19.3% | 15.8% | 5.8% | 0.03% |
| Nov 2025 | 39.8% | 17.9% | 17.9% | 17.9% | 6.5% | 0.03% |
| Dec 2025 | 40.6% | 18.2% | 14.9% | 18.2% | 8.2% | 0.04% |
| Jan 2026 | 46.9% | 17.2% | 14.1% | 14.1% | 7.7% | 0.06% |
| Feb 2026 | 39.3% | 17.6% | 17.6% | 17.6% | 7.9% | 0.03% |
| Mar 2026 | 44.1% | 16.2% | 16.2% | 16.2% | 7.3% | 0.03% |
| Apr 2026 | 42.6% | 15.6% | 15.6% | 19.1% | 7% | 0.03% |
| May 2026 | 14.3% | 5.2% | 71.2% | 6.4% | 2.9% | 0.02% |
| Jun 2026 | 41.2% | 15.1% | 18.5% | 18.5% | 6.8% | 0.04% |
| Jul 2026 | 42% | 15.3% | 15.3% | 18.8% | 8.4% | 0.04% |
| Aug 2026 | 43.4% | 15.9% | 15.9% | 15.9% | 8.7% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the Command and Umbra comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Umbra took it in May 2026, Command took it in June 2026.
- Across the 11 months ending August 2026, Command’s estimated Share of Search among soap dispenser brands worldwide moved from 43.2% to 43.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 11 months ending August 2026, Umbra’s estimated Share of Search among soap dispenser brands worldwide moved from 19.3% to 15.9%, and its estimated monthly branded searches moved from 165K to 135K.
How did search popularity change for soap dispenser brands worldwide in August 2026?
2 changes
In August 2026, Umbra overtook Yamazaki to rank 3rd among soap dispenser brands worldwide, at 15.9%.
In August 2026, Command gained estimated Share of Search among soap dispenser brands worldwide, from 42% to 43.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Command’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.