Brandwave

How popular isJoie in search?

In September 2026, there were an estimated 23.6K branded searches for Joie worldwide which is up 33.3% over the last 12 months. Joie holds 0.71% estimated Share of Search among child car seat brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Cybex38.8%
  2. Chicco34.2%
  3. Nuna20.2%
  4. Britax6.1%
  5. Joie0.71%
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Where does Joie compete?

Joie is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands5th of 50.71%Shown below
Child car seat brands5th of 50.61%Show ranking
Car seat brands4th of 40.61%Show ranking
Double pram brands3rd of 34.4%Show ranking

Which child car seat brands compete with Joie?

Joie against child car seat brands worldwide, by month

Share of Search by month for Cybex, Chicco, Nuna, Britax, Joie. The figures are in the table below the chart.

View monthly share of search table
MonthCybexChiccoNunaBritaxJoie
Oct 202537.6%33.8%21.3%6.7%0.63%
Nov 202535.9%32%25.5%5.9%0.66%
Dec 202535.4%37.3%20.3%6.2%0.65%
Jan 202640.6%30.1%22.6%6%0.69%
Feb 202641%31%20.6%6.7%0.69%
Mar 202641.7%31.5%19.9%6.2%0.71%
Apr 202638.2%33.9%21%6.1%0.77%
May 202638.3%33.7%21.1%6.1%0.77%
Jun 202640.5%30.1%22.2%6.5%0.75%
Jul 202640.4%30.1%22.2%6.4%0.82%
Aug 202638.5%34%20%6.7%0.7%
Sep 202638.8%34.2%20.2%6.1%0.71%

  1. 1.Cybex

    38.8%

    Held 1st. 478K estimated branded searches, -1.2% vs prior month. Share +0.2 points.

  2. 2.Chicco

    34.2%

    Held 2nd. 421K estimated branded searches, -1.4% vs prior month. Share +0.2 points.

  3. 3.Nuna

    20.2%

    Held 3rd. 249K estimated branded searches, -0.88% vs prior month. Share +0.2 points.

  4. 4.Britax

    6.1%

    Held 4th. 75.2K estimated branded searches, -11% vs prior month. Share -0.6 points.

  5. 5.Joie

    0.71%

    Held 5th. 8.8K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Joie and its closest rivals

Every comparison with Joie

How has branded search demand for Joie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joie worldwide rose from 17.7K to 23.6K.
  • Across the 12 months ending September 2026, Joie’s estimated Share of Search among child car seat brands worldwide held steady, from 0.63% to 0.71%.

How did search popularity change for child car seat brands worldwide in September 2026?

  1. In September 2026, Britax lost estimated Share of Search among child car seat brands worldwide, from 6.7% to 6.1%.

  2. Chicco’s estimated Share of Search among child car seat brands worldwide has gained ground for 3 months in a row, from 30.1% to 34.2% in September 2026.

  3. Estimated monthly branded searches for Joie worldwide rose 12.8% over 12 measured months, from 7.8K to 8.8K in September 2026.

How is Joie measured?

Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • car seat joie
  • joie double pram
  • joie i spin
  • joie spin

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How the Brand Demand Index is measured

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