Brandwave

How popular isJoie in search?

In September 2026, there were an estimated 23.6K branded searches for Joie worldwide which is up 33.3% over the last 12 months. Joie holds 0.61% estimated Share of Search among car seat brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maxi-Cosi65.6%
  2. Nuna28.1%
  3. Britax5.6%
  4. Joie0.61%
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Which car seat brands compete with Joie?

Joie against car seat brands worldwide, by month

Share of Search by month for Maxi-Cosi, Nuna, Britax, Joie. The figures are in the table below the chart.

View monthly share of search table
MonthMaxi-CosiNunaBritaxJoie
Oct 202565.1%27.7%6.8%0.49%
Nov 202561.7%32.4%5.3%0.58%
Dec 202564.7%27.9%6.8%0.6%
Jan 202665.4%28.4%5.7%0.51%
Feb 202668.9%24.6%6%0.53%
Mar 202665.1%27.5%6.8%0.6%
Apr 202665.5%28.2%5.7%0.62%
May 202665.3%28.4%5.7%0.62%
Jun 202665.3%28.4%5.7%0.62%
Jul 202665.3%28.4%5.7%0.62%
Aug 202666.3%27.6%5.5%0.6%
Sep 202665.6%28.1%5.6%0.61%

  1. 1.Maxi-Cosi

    65.6%

    Held 1st. 385K estimated branded searches, -2.9% vs prior month. Share -0.7 points.

  2. 2.Nuna

    28.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Britax

    5.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Joie

    0.61%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Joie and its closest rivals

Every comparison with Joie

How has branded search demand for Joie changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Joie worldwide rose from 17.7K to 23.6K.
  • Across the 12 months ending September 2026, Joie’s estimated Share of Search among car seat brands worldwide held steady, from 0.49% to 0.61%.

How did search popularity change for car seat brands worldwide in September 2026?

  1. In September 2026, Nuna gained estimated Share of Search among car seat brands worldwide, from 27.6% to 28.1%.

  2. In September 2026, Maxi-Cosi lost estimated Share of Search among car seat brands worldwide, from 66.3% to 65.6%.

  3. Estimated monthly branded searches for Joie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Britax worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Joie compete?

Joie is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands5th of 50.71%Show ranking
Child car seat brands5th of 50.61%Show ranking
Car seat brands4th of 40.61%Shown above
Double pram brands3rd of 34.4%Show ranking

How is Joie measured?

Brandwave collects information about searches that people make online using Joie’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • car seat joie
  • joie double pram
  • joie i spin
  • joie spin

Do you work for Joie? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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