Brandwave

How popular isBritax in search?

In September 2026, there were an estimated 75.2K branded searches for Britax worldwide which is down 10.4% over the last 12 months. Britax holds 5.6% estimated Share of Search among car seat brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maxi-Cosi65.6%
  2. Nuna28.1%
  3. Britax5.6%
  4. Joie0.61%
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Which car seat brands compete with Britax?

Britax against car seat brands worldwide, by month

Share of Search by month for Maxi-Cosi, Nuna, Britax. The figures are in the table below the chart.

View monthly share of search table
MonthMaxi-CosiNunaBritaxJoie
Oct 202565.1%27.7%6.8%0.49%
Nov 202561.7%32.4%5.3%0.58%
Dec 202564.7%27.9%6.8%0.6%
Jan 202665.4%28.4%5.7%0.51%
Feb 202668.9%24.6%6%0.53%
Mar 202665.1%27.5%6.8%0.6%
Apr 202665.5%28.2%5.7%0.62%
May 202665.3%28.4%5.7%0.62%
Jun 202665.3%28.4%5.7%0.62%
Jul 202665.3%28.4%5.7%0.62%
Aug 202666.3%27.6%5.5%0.6%
Sep 202665.6%28.1%5.6%0.61%

  1. 1.Maxi-Cosi

    65.6%

    Held 1st. 385K estimated branded searches, -2.9% vs prior month. Share -0.7 points.

  2. 2.Nuna

    28.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Britax

    5.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Joie

    0.61%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Britax and its closest rivals

Every comparison with Britax

How has branded search demand for Britax changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Britax worldwide fell from 83.9K to 75.2K.
  • Across the 12 months ending September 2026, Britax’s estimated Share of Search among car seat brands worldwide decreased from 6.8% to 5.6%.
  • Across the 12 months ending September 2026, Britax’s estimated Share of Search among car seat brands worldwide peaked at 6.8% in December 2025 and was lowest at 5.3% in November 2025.

How did search popularity change for car seat brands worldwide in September 2026?

  1. In September 2026, Nuna gained estimated Share of Search among car seat brands worldwide, from 27.6% to 28.1%.

  2. In September 2026, Maxi-Cosi lost estimated Share of Search among car seat brands worldwide, from 66.3% to 65.6%.

  3. Estimated monthly branded searches for Joie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Britax worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

Where does Britax compete?

Britax is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Child car seat brands4th of 56.1%Show ranking
Child car seat brands4th of 55.6%Show ranking
Car seat brands3rd of 45.6%Shown above

How is Britax measured?

Brandwave collects information about searches that people make online using Britax’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • britax
  • britax car seat
  • britax clicktight

Do you work for Britax? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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