Brandwave

Car seat brands:Which are searched most?

In September 2026, Maxi-Cosi was the most searched among car seat brands worldwide, with an estimated 385K branded searches and 65.6% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Maxi-Cosi65.6%
  2. Nuna28.1%
  3. Britax5.6%
  4. Joie0.61%

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Share of SearchLeaderboard

Compare the car seat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car seat brands worldwide, by month

Share of Search by month for Maxi-Cosi, Nuna, Britax. The figures are in the table below the chart.

View monthly share of search table
MonthMaxi-CosiNunaBritaxJoie
Oct 202565.1%27.7%6.8%0.49%
Nov 202561.7%32.4%5.3%0.58%
Dec 202564.7%27.9%6.8%0.6%
Jan 202665.4%28.4%5.7%0.51%
Feb 202668.9%24.6%6%0.53%
Mar 202665.1%27.5%6.8%0.6%
Apr 202665.5%28.2%5.7%0.62%
May 202665.3%28.4%5.7%0.62%
Jun 202665.3%28.4%5.7%0.62%
Jul 202665.3%28.4%5.7%0.62%
Aug 202666.3%27.6%5.5%0.6%
Sep 202665.6%28.1%5.6%0.61%

This month’s ranking, September 2026

  1. 1.Maxi-Cosi

    65.6%

    Held 1st. 385K estimated branded searches, -2.9% vs prior month. Share -0.7 points.

  2. 2.Nuna

    28.1%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Britax

    5.6%

    Held 3rd. 33.1K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Joie

    0.61%

    Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among car seat brands worldwide?

In September 2026, Maxi-Cosi was the most searched among car seat brands worldwide, with an estimated 385K branded searches and 65.6% estimated Share of Search within this set. Nuna is in 2nd place, 37.5 percentage points behind at 28.1% Share of Search.

Global car seat brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Maxi-Cosi65.1% → 65.6%68.9%Feb 202661.7%Nov 20251st
Nuna27.7% → 28.1%32.4%Nov 202524.6%Feb 20262nd
Britax6.8% → 5.6%6.8%Dec 20255.3%Nov 20253rd
Joie0.49% → 0.61%0.62%May 20260.49%Oct 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Maxi-Cosi’s estimated Share of Search among car seat brands worldwide increased from 65.1% to 65.6%.
  • Across the 12 months ending September 2026, Britax’s estimated Share of Search among car seat brands worldwide decreased from 6.8% to 5.6%.
  • Across the 12 months ending September 2026, Maxi-Cosi’s estimated Share of Search among car seat brands worldwide peaked at 68.9% in February 2026 and was lowest at 61.7% in November 2025.
  • Across the 12 months ending September 2026, Nuna’s estimated Share of Search among car seat brands worldwide peaked at 32.4% in November 2025 and was lowest at 24.6% in February 2026.
  • Across the 12 months ending September 2026, Britax’s estimated Share of Search among car seat brands worldwide peaked at 6.8% in December 2025 and was lowest at 5.3% in November 2025.
  • Across the 12 months ending September 2026, Nuna and Joie held steady: their estimated Share of Search among car seat brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for car seat brands worldwide in September 2026?

  1. In September 2026, Nuna gained estimated Share of Search among car seat brands worldwide, from 27.6% to 28.1%.

  2. In September 2026, Maxi-Cosi lost estimated Share of Search among car seat brands worldwide, from 66.3% to 65.6%.

  3. Estimated monthly branded searches for Joie worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

  4. Estimated monthly branded searches for Britax worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026.

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