Brandwave

Maxi-Cosi vs Nuna:Which is searched more?

In September 2026, Maxi-Cosi had more branded searches than Nuna among car seat brands worldwide. Maxi-Cosi was estimated to have 385K branded searches compared to Nuna’s 165K, and held a 65.6% Share of Search versus Nuna’s 28.1%. These are worldwide searches for English-language branded terms.

Share of Search among car seat brands worldwide in September 2026Which is more popular in search, Maxi-Cosi or Nuna?
Maxi-Cosi65.6%385K searches
vs
Nuna28.1%165K searches

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Which is more popular in search, Maxi-Cosi or Nuna?

Compare the car seat brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Maxi-Cosi and Nuna among car seat brands worldwide, by month

Share of Search by month for Maxi-Cosi, Nuna. The figures are in the table below the chart.

View monthly share of search table
MonthMaxi-CosiNunaBritaxJoie
Oct 202565.1%27.7%6.8%0.49%
Nov 202561.7%32.4%5.3%0.58%
Dec 202564.7%27.9%6.8%0.6%
Jan 202665.4%28.4%5.7%0.51%
Feb 202668.9%24.6%6%0.53%
Mar 202665.1%27.5%6.8%0.6%
Apr 202665.5%28.2%5.7%0.62%
May 202665.3%28.4%5.7%0.62%
Jun 202665.3%28.4%5.7%0.62%
Jul 202665.3%28.4%5.7%0.62%
Aug 202666.3%27.6%5.5%0.6%
Sep 202665.6%28.1%5.6%0.61%

How has the Maxi-Cosi and Nuna comparison changed over the last 12 months?

  • Maxi-Cosi was ahead of Nuna in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Maxi-Cosi’s estimated Share of Search among car seat brands worldwide moved from 65.1% to 65.6%, and its estimated monthly branded searches moved from 388K to 385K.
  • Across the 12 months ending September 2026, Nuna’s estimated Share of Search among car seat brands worldwide moved from 27.7% to 28.1%, and its estimated monthly branded searches held steady at 165K.

How did search popularity change for car seat brands worldwide in September 2026?

  1. In September 2026, Nuna gained estimated Share of Search among car seat brands worldwide, from 27.6% to 28.1%.

  2. In September 2026, Maxi-Cosi lost estimated Share of Search among car seat brands worldwide, from 66.3% to 65.6%.

Other head-to-heads among car seat brands

How each brand is measured

Brandwave collects information about searches that people make online using Maxi-Cosi’s and Nuna’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Maxi-Cosi

4 branded search terms

  • maxi cosi
  • maxi cosi pebble
  • maxi cosi prams
  • maxicosi pebble 360

Nuna

1 branded search term

  • car seat nuna

How the Brand Demand Index is measured

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