Child car seat brands:Which brands are most popular in search?
In August 2026, Cybex was the most searched among child car seat brands worldwide, with an estimated 684K branded searches and 54.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the child car seat brands parents buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Cybex, Maxi-Cosi, Graco, Britax, Joie. The figures are in the table below the chart.
View monthly share of search table
| Month | Cybex | Maxi-Cosi | Graco | Britax | Joie |
|---|---|---|---|---|---|
| Oct 2025 | 53% | 24.5% | 11% | 6.8% | 4.7% |
| Nov 2025 | 54.2% | 25.3% | 9.3% | 6.4% | 4.9% |
| Dec 2025 | 53.2% | 24.4% | 10.9% | 6.8% | 4.7% |
| Jan 2026 | 54.4% | 25.6% | 9.4% | 5.8% | 4.9% |
| Feb 2026 | 54.5% | 25.2% | 9.2% | 6.4% | 4.8% |
| Mar 2026 | 57.3% | 21.8% | 9.8% | 6% | 5.1% |
| Apr 2026 | 54.7% | 23.4% | 10.5% | 5.9% | 5.5% |
| May 2026 | 54.9% | 24.4% | 8.9% | 6.1% | 5.7% |
| Jun 2026 | 54.5% | 24.6% | 9% | 6.2% | 5.7% |
| Jul 2026 | 54% | 24.3% | 8.9% | 6.1% | 6.8% |
| Aug 2026 | 54.2% | 23.8% | 8.7% | 6.7% | 6.6% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.2% | 684K | +2% | +0.1 points | |
| 2, held 2nd | 23.8% | 301K | 0% | -0.4 points | |
| 3, held 3rd | 8.7% | 110K | 0% | -0.2 points | |
| 4, moved from 5th to 4th | 6.7% | 84.6K | +11.9% | +0.6 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 6.6% | 83K | -0.95% | -0.2 pointsmoved from 4th to 5th |
1.
Cybex54.2%
Held 1st. 684K estimated branded searches, +2% vs prior month. Share +0.1 points.
23.8%
Held 2nd. 301K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.
Graco
8.7%
Held 3rd. 110K estimated branded searches, 0% vs prior month. Share -0.2 points.
4.
Britax6.7%
Moved from 5th to 4th. 84.6K estimated branded searches, +11.9% vs prior month. Share +0.6 points.
5.
Joie6.6%
Moved from 4th to 5th. 83K estimated branded searches, -0.95% vs prior month. Share -0.2 points.
Compare search popularity between leading brands
Cybex vs Maxi-Cosi: compare search popularity- Cybex vs Britax: compare search popularity
- Cybex vs Joie: compare search popularity
- Maxi-Cosi vs Britax: compare search popularity
- Maxi-Cosi vs Joie: compare search popularity
- Graco vs Britax: compare search popularity
- Graco vs Joie: compare search popularity
- Britax vs Joie: compare search popularity
- Compare any of these brands
Which brand is most popular in search among child car seat brands worldwide?
5 brands
In August 2026, Cybex was the most searched among child car seat brands worldwide, with an estimated 684K branded searches and 54.2% estimated Share of Search within this set. Maxi-Cosi is in 2nd place, 30.3 percentage points behind at 23.8% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Cybex | 53% → 54.2% | 57.3%Mar 2026 | 53%Oct 2025 | 1st |
| Maxi-Cosi | 24.5% → 23.8% | 25.6%Jan 2026 | 21.8%Mar 2026 | 2nd |
| Graco | 11% → 8.7% | 11%Oct 2025 | 8.7%Aug 2026 | 3rd |
| Britax | 6.8% → 6.7% | 6.8%Oct 2025 | 5.8%Jan 2026 | 4th |
| Joie | 4.7% → 6.6% | 6.8%Jul 2026 | 4.7%Oct 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Cybex’s estimated Share of Search among child car seat brands worldwide increased from 53% to 54.2%.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among child car seat brands worldwide decreased from 24.5% to 23.8%.
- Across the 11 months ending August 2026, Graco’s estimated Share of Search among child car seat brands worldwide decreased from 11% to 8.7%.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide increased from 4.7% to 6.6%.
- Across the 11 months ending August 2026, Cybex’s estimated Share of Search among child car seat brands worldwide peaked at 57.3% in March 2026 and was lowest at 53% in October 2025.
- Across the 11 months ending August 2026, Maxi-Cosi’s estimated Share of Search among child car seat brands worldwide peaked at 25.6% in January 2026 and was lowest at 21.8% in March 2026.
- Across the 11 months ending August 2026, Britax’s estimated Share of Search among child car seat brands worldwide peaked at 6.8% in October 2025 and was lowest at 5.8% in January 2026.
- Across the 11 months ending August 2026, Joie’s estimated Share of Search among child car seat brands worldwide peaked at 6.8% in July 2026 and was lowest at 4.7% in October 2025.
- Across the 11 months ending August 2026, Britax held steady: its estimated Share of Search among child car seat brands worldwide moved less than 0.5 percentage points.
How did search popularity change for child car seat brands worldwide in August 2026?
3 changes
In August 2026, Britax overtook Joie to rank 4th among child car seat brands worldwide, at 6.7%.
Estimated monthly branded searches for Joie worldwide rose 44.3% over 11 measured months, from 57.5K to 83K in August 2026.
Estimated monthly branded searches for Graco worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026.
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