How popular isNespresso in search?
In September 2026, there were an estimated 3.4M branded searches for Nespresso worldwide which held steady over the last 12 months. Nespresso holds 59.1% estimated Share of Search among pod Holder brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Nespresso59.1%
Dolce Gusto17.6%
Lavazza5.3%L'OR2.4%
Gusto1%
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Which pod Holder brands compete with Nespresso?
Share of Search by month for Nespresso, Dolce Gusto, Nescafé, Lavazza, L'OR. The figures are in the table below the chart.
View monthly share of search table
| Month | Nespresso | Dolce Gusto | Nescafé | Lavazza | L'OR | Gusto |
|---|---|---|---|---|---|---|
| Oct 2025 | 58.4% | 17.4% | 14.3% | 6.4% | 2.4% | 1.1% |
| Nov 2025 | 65.8% | 16% | 10.8% | 4.8% | 1.8% | 0.76% |
| Dec 2025 | 63.2% | 15.5% | 12.7% | 5.7% | 2.1% | 0.84% |
| Jan 2026 | 58.2% | 17.4% | 14.3% | 6.4% | 2.3% | 1.4% |
| Feb 2026 | 62.8% | 15.4% | 12.6% | 5.6% | 2.1% | 1.4% |
| Mar 2026 | 59.7% | 17.8% | 12% | 6.6% | 2.4% | 1.6% |
| Apr 2026 | 58.9% | 17.6% | 14.5% | 5.3% | 2.4% | 1.5% |
| May 2026 | 57.1% | 17% | 17% | 5.1% | 2.3% | 1.4% |
| Jun 2026 | 57.7% | 17.2% | 17.2% | 4.2% | 2.3% | 1.4% |
| Jul 2026 | 54.1% | 19.7% | 16.2% | 5.9% | 2.7% | 1.4% |
| Aug 2026 | 59.1% | 17.6% | 14.5% | 5.3% | 2.4% | 1.1% |
| Sep 2026 | 59.1% | 17.6% | 14.5% | 5.3% | 2.4% | 1% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 3.4M | 0% | 0 points | |
| 2, held 2nd | 17.6% | 1M | 0% | 0 points | |
| 3, held 3rd | 14.5% | 823K | 0% | 0 points | |
| 4, held 4th | 5.3% | 301K | 0% | 0 points | |
| 5, held 5th | 2.4% | 135K | 0% | 0 points | |
| 6, held 6th | 1% | 57.3K | -7.1% | -0.1 points |
59.1%
Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share 0 points.
17.6%
Held 2nd. 1M estimated branded searches, 0% vs prior month. Share 0 points.
3.
14.5%
Held 3rd. 823K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Lavazza5.3%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share 0 points.
5.
2.4%
Held 5th. 135K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Gusto1%
Held 6th. 57.3K estimated branded searches, -7.1% vs prior month. Share -0.1 points.
Compare search popularity between Nespresso and its closest rivals
Every comparison with Nespresso
46 comparisons
- Nespresso vs Starbucks
- Nespresso vs Red Bull
- De'Longhi vs Nespresso
- Grind vs Nespresso
- Nespresso vs Smeg
- Nespresso vs Tupperware
- Dolce Gusto vs Nespresso
- Breville vs Nespresso
- Nescafé vs Nespresso
- Nespresso vs Oreo
- Country Road vs Nespresso
- Monster Energy vs Nespresso
- Nespresso vs Skittles
- Avanti vs Nespresso
- Captain Morgan vs Nespresso
- Lavazza vs Nespresso
- Jura vs Nespresso
- La Marzocco vs Nespresso
- Nespresso vs Skinny
- Cuisinart vs Nespresso
- Chamberlain vs Nespresso
- Frank Green vs Nespresso
- Giant vs Nespresso
- Illy vs Nespresso
- L'OR vs Nespresso
- Nespresso vs Oxo
- Miele vs Nespresso
- Chilly's vs Nespresso
- Joseph Joseph vs Nespresso
- Nespresso vs Square
- Nespresso vs Sunbeam
- Nespresso vs Vital Proteins
- Gusto vs Nespresso
- Halo Top vs Nespresso
- Braun vs Nespresso
- Bodum vs Nespresso
- Moccona vs Nespresso
- Muji vs Nespresso
- Clearspring vs Nespresso
- Circle vs Nespresso
- Butterfly vs Nespresso
- Joie vs Nespresso
- Ben & Jerry's vs Nespresso
- Huskee vs Nespresso
- Honeycomb vs Nespresso
- Nespresso vs Vanilla
How has branded search demand for Nespresso changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nespresso worldwide held steady at 3.4M.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among pod Holder brands worldwide increased from 58.4% to 59.1%.
- Across the 12 months ending September 2026, Nespresso’s estimated Share of Search among pod Holder brands worldwide peaked at 65.8% in November 2025 and was lowest at 54.1% in July 2026.
How did search popularity change for pod Holder brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 12 measured months, from 368K to 301K in September 2026.
Where does Nespresso compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Coffee pod brands | 2nd of 7 | 9.2% | Show ranking |
| Flavors brands | 1st of 8 | 42.1% | Show ranking |
| Coffee machine brands | 1st of 6 | 52.6% | Show ranking |
| Coffee maker brands | 1st of 8 | 54.2% | Show ranking |
| Pod Holder brands | 1st of 6 | 59.1% | Shown above |
| Keep Cup brands | 1st of 7 | 70.3% | Show ranking |
| Drawer Organizer brands | 1st of 6 | 70.8% | Show ranking |
| Coffee capsule brands | 1st of 4 | 74.1% | Show ranking |
| Ice Cube Tray brands | 1st of 8 | 87% | Show ranking |
| Matcha brands | 1st of 5 | 92.3% | Show ranking |
How is Nespresso measured?
Brandwave collects information about searches that people make online using Nespresso’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nespresso
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Is Nespresso your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.