How popular isNescafé in search?

In September 2026, there were an estimated 823K branded searches for Nescafé worldwide which held steady over the last 12 months. Nescafé holds 37.5% estimated Share of Search among iced coffee brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Where does Nescafé compete?

Nescafé is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Iced coffee brands	2nd of 5	37.5%	Shown below
Coffee brands	1st of 4	63.7%	Show ranking
Instant coffee brands	1st of 6	82.7%	Show ranking

Which iced coffee brands compete with Nescafé?

Nescafé against iced coffee brands worldwide, by month

Month	Costa	Nescafé	Jimmy's	Emmi	Califia Farms
Oct 2025	37.6%	37.6%	20.6%	2.8%	1.4%
Nov 2025	35.8%	35.8%	24%	3.2%	1.1%
Dec 2025	36.1%	36.1%	24.2%	2.7%	0.96%
Jan 2026	35.7%	35.7%	24%	3.2%	1.3%
Feb 2026	40.5%	33.1%	22.2%	3%	1.2%
Mar 2026	40.1%	32.8%	22.1%	3.6%	1.4%
Apr 2026	37.5%	37.5%	20.6%	3.4%	1.1%
May 2026	34.6%	42.1%	19.2%	3.1%	0.96%
Jun 2026	34.9%	42.4%	19.2%	2.6%	0.97%
Jul 2026	37.4%	37.4%	20.6%	3.4%	1.1%
Aug 2026	37.7%	37.7%	20.7%	2.8%	1.1%
Sep 2026	37.5%	37.5%	20.6%	3.4%	1.1%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Costa	37.5%	823K	0%	-0.2 points
2, held 2nd	Nescafé Nestlé	37.5%	823K	0%	-0.2 points
3, held 3rd	Jimmy's	20.6%	452K	0%	-0.1 points
4, held 4th	Emmi	3.4%	74K	+22.3%	+0.6 points
5, held 5th	Califia Farms	1.1%	24.7K	0%	0 points

1.Costa
37.5%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
2.Nescafé
37.5%
Held 2nd. 823K estimated branded searches, 0% vs prior month. Share -0.2 points.
3.Jimmy's
20.6%
Held 3rd. 452K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.Emmi
3.4%
Held 4th. 74K estimated branded searches, +22.3% vs prior month. Share +0.6 points.
5.Califia Farms
1.1%
Held 5th. 24.7K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Nescafé and its closest rivals

Every comparison with Nescafé

11 comparisons

How has branded search demand for Nescafé changed worldwide over the last 12 months?

2 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Nescafé worldwide held steady at 823K.
Across the 12 months ending September 2026, Nescafé’s estimated Share of Search among iced coffee brands worldwide peaked at 42.4% in June 2026 and was lowest at 32.8% in March 2026.

How did search popularity change for iced coffee brands worldwide in September 2026?

2 changes

In September 2026, Emmi gained estimated Share of Search among iced coffee brands worldwide, from 2.8% to 3.4%.
Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026.

How is Nescafé measured?

Brandwave collects information about searches that people make online using Nescafé’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term